农户绿色生产行为的影响因素研究——基于山东省平度市810份农户调研数据  

Research on the Influencing Factors of Green Production Behavior in Farmers:Based on Survey Data of 810 Farmers in Pingdu County-level City,Shandong Province

作　　者：马丽[1] 刘雨昂 MA Li;LIU Yuang(College of Public Finance and Administration,Harbin University of Commerce,Harbin,150028,China)

机构地区：[1]哈尔滨商业大学财政与公共管理学院,黑龙江哈尔滨150028

出　　处：《现代农业》2025年第1期47-57,共11页Modern Agriculture

基　　金：黑龙江省社会科学基金项目“黑龙江省粮食安全与耕地保护协同机制研究”(24JYB007)。

摘　　要：农业绿色发展是推动农业高质量发展的内在动力,农户绿色生产行为是实现农业绿色发展的关键环节。文章基于山东省平度市810份农户的调研数据,运用有序Logit模型分析政府行为、市场机制和社区治理对农户绿色生产行为的影响。结果表明:在影响农户绿色生产行为的因素中,政府宣传和推广、政府培训和指导以及政府监管均具有显著的正向影响;市场机制中的市场信息服务和销售规则约束具有显著的正向影响;社区治理中的邻里示范具有显著的正向影响;控制变量中的性别、年龄和劳动力人数具有显著的负向影响,家庭收入水平具有显著的正向影响。异质性表明,邻里示范对促进低收入和高收入农户绿色生产之间存在明显差异。因此,政府应制定多元化扶持政策,激活绿色生产动力;建设绿色农产品市场,激发绿色产品需求;健全农村社区监管体系,规范农户生产行为;充分发挥政府、市场和社区的协同治理作用,有效推动农业绿色发展。The green development of agriculture is an intrinsic driving force for promoting high-quality agricultural development,and the green production behavior of farmers is a key link in achieving green agricultural development.The paper was based on research data from 810 households in Pindu County-level City,Shandong Province,an ordered Logit model was used to analyze the effects of government actions,market mechanisms and community governance on green production behaviors of farmers.The results showed that:Among the factors influencing the green production behavior of farmers,government publicity and promotion,government training and guidance,and government regulation all had a significant positive effect;market information service and sales rule constraints in market mechanism had significant positive effect;neighborhood demonstration in community governance also possessed a significant positive effect;in the control variables,gender,age,and labor force had significant negative effects on the influencing factors of green production behavior in farmers while household income level had a significant positive effect.Heterogeneity analysis suggested that there was a significant difference between neighborhood demonstration in promoting green production among low-income and high-income farmers.Therefore,the government should formulate diversified support policies,activate green production dynamics,build green agricultural markets,stimulate demand for green products;improve the rural community regulatory system,regulate the production behavior of farmers;and play the full synergistic governance roles of the government,the market and the community in order to effectively promote the green development of agriculture.

关 键 词：政府行为 市场机制 社区治理 绿色生产行为 有序LOGIT模型 

分 类 号：F323.22[经济管理—产业经济]