传播视角下乡村集市符号景观及其情感共振的路径研究  

Research on the Path of Rural Market Semiotics Landscape and the Path of Emotional Resonance Under the Perspective of Communication

作　　者：陈清容 孔利利 CHEN Qingrong;KONG Lili(School of Media and Art Design,Guangzhou Huali College,Guangzhou 511300,China)

机构地区：[1]广州华立学院传媒与艺术设计学院,广州511300

出　　处：《赣南师范大学学报》2025年第1期105-113,共9页Journal of Gannan Normal University

摘　　要：在城乡变迁和技术迭代中,乡村集市在人们生产、生活中起到的物理空间效能有所削弱。但在原子化社会下,乡村集市作为交往交流、情感寄托的心理空间效能益发彰显。为明晰乡村集市对乡村文化治理的外生赋能和内生激活的脉络,基于传播视角并围绕赣南潭头集市,以深度访谈和实地观察为方法展开研究。礼物流动维系着社交圈子,感官表意延续着记忆,直播参与强化着沉浸体验。文化符号、感官符号、虚拟符号等多元传播符号形塑乡村集市,乡村集市符号景观凝聚为对赣南文化的诠释以及对乡村变迁的描摹。乡村集市符号景观将日常琐碎转化为情感沉淀,地域情感、个人情感和时代情感在符号传播过程中融合,促进了人们的情感共振。In urban and rural changes and technology iterations,the spatial efficiency of rural market in people's production and life has diminished.However,in an atomized society,rural markets are demonstrated as the psychological space efficiency of exchanges and emotional sustenance.In order to clarify the context of the exogenous empowerment and endogenous activation of rural cultural governance in rural markets,based on the perspective of communication and focusing on the Tantou market in Gannan,the research was conducted by means of in-depth interviews and field observations.The flow of gifts sustains social circles,sensory expressions with memories,and live streaming engagements enhance the immersive experience.Cultural semiotics,sensory semiotics,virtual semiotics and other multi-communication semiotics shape the rural market,and the semiotic landscape of the rural market is condensed into the interpretation of Gannan culture and the depiction of rural changes.The semiotic landscape of the rural markets transforms the daily trivialities into emotional precipitation,and the regional emotions,personal emotions and the emotions of the times are integrated in the process of semiotic propagation,which promotes people's emotional resonance.

关 键 词：符号学 集市 乡村振兴 情感共振 

分 类 号：C912.82[经济管理]