年轻女性对潮绣龙凤褂颜色与图案的偏好  

Color and Pattern Preferences of Young Women for Dragon and Phoenix Coats with Chaozhou Embroidery

作　　者：龚恩慧 陈子豪 GONG Enhui;CHEN Zihao(School of Art and Design,Guangdong University of Technology,Guangzhou 510090,China)

机构地区：[1]广东工业大学艺术与设计学院,广东广州510090

出　　处：《服装学报》2025年第1期52-58,共7页Journal of Clothing Research

基　　金：教育部产学合作协同育人项目(220504575111946)。

摘　　要：选取2种刺绣底色、2种绣线颜色和4种图案,形成16款龙凤褂上衣,通过眼动实验方法,选取30名被试者,记录其对每款服装的初次注视时间和关注时间,并进行方差分析;通过感性主观评价法,对16款龙凤褂进行感性形容词组和总体喜好度打分,以探究年轻女性对潮绣龙凤褂颜色和图案的偏好。结果表明,眼动实验和主观评价皆显示消费者对白色刺绣底色及金色绣线存在偏好;从感性意向的因子分析可以看出,消费者喜欢喜庆、时尚且较轻盈的龙凤褂。This paper selected two kinds of embroidery base colors, two kinds of embroidery thread colors and four kinds of patterns to form 16 kinds of dragon and phoenix coats. Using eye-tracking experiment method, 30 subjects were selected to record their initial fixation time and attention time for each style of clothing, and variance analysis was conducted. Through perceptual subjective evaluation method, 16 types of dragon and phoenix coats were scored by perceptual adjective pairs and overall preference, to explore color and pattern preferences of young women for dragon and phoenix coats with Chaozhou embroidery. The results indicate that both eye-tracking experiment and subjective evaluation show that consumers have preference for white embroidery background and gold embroidery thread. From the factor analysis of perceptual intention, it can be seen that consumers like festive, fashionable and lightweight dragon and phoenix coats.

关 键 词：龙凤褂 潮绣 眼动实验 感性评价 年轻女性 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]