融合出版要处理好三对关系——基于融合出版物《中华技艺书系》的实务分析  

Three Pairs of Relations Should Be Handled Well in Integrated Publishing--Based on the Practical Analysis of the Integrated Publication The Treasures of Chinese Arts and Crafts

作　　者：段鲲[1] 彭秀良[2] DUAN Kun;PENG Xiuiang(Hebei People’sPublishing House,Shijiazhuang,Hebei 050061;Hebei University of Science and Technology,Shijiazhuang,Hebei 050018,China)

机构地区：[1]河北人民出版社,河北石家庄050061 [2]河北科技大学,河北石家庄050018

出　　处：《河北开放大学学报》2025年第1期104-108,共5页Journal of Hebei Open University

摘　　要：进入新时代,我国图书领域的融合出版势头较为强劲。以《中华技艺书系》的策划编辑为例,分析了融合出版需要把握的三个方面,即在内涵上要实现内容制作与描述对象的深度融合,在外延上要实现文字、声音与影像的内在结合,在形式上要实现对内推广与对外传播的有机统一。融合出版是讲好中国故事,展现可信、可爱、可敬中国形象的一条重要途径,需要在图书出版实践中认真把握,努力践行。Entering the new era,the integration of publishing in the field of books in China is relatively strong.Taking the planning and editing of the book series The Treasures of Chinese Arts and Crafts as an example,the study analyzes three aspects that need to be grasped in the integrated publishing,namely,the deep integration of content production and description objects in connotation,the internal combination of words,sounds and images in extension,and the organic unity of internal promotion and external communication in form.Integrated publishing is an important way to communicate the China stories well and show the credible,lovely and respectable image of China,which needs to be carefully grasped and practiced in book publishing practice.

关 键 词：融合出版 《中华技艺书系》 对外传播 “活”在当下 

分 类 号：G232[文化科学]