双重语境下桃源木雕的文化解读及其在大叶茶包装设计中的创新应用  

The Cultural Interpretation of Taoyuan Woodcarving in the Dual Contexts and Its Innovative Application in the Packaging Design of Big-leaf Tea

作　　者：苗聪聪 郑宁[1] MIAO Congcong;ZHENG Ning(College of Fine Arts and Design,Hunan University of Arts and Science,Changde 415000,Hunan,China)

机构地区：[1]湖南文理学院美术与设计学院,湖南常德415000

出　　处：《上海包装》2025年第2期50-52,共3页Shanghai Packaging

基　　金：2023大学生创新训练项目“关于桃源县非遗创新带动乡村振兴发展的研究——以桃源大叶茶产业品牌形象设计为例”(S202310549004)。

摘　　要：木雕历史悠久,蕴含深厚文化底蕴与丰富艺术价值。以双重语境为切入点,采用图形因子转译设计法,对桃源木雕图案造型进行二次转译与重构。在保留其艺术特征基础上,进行二次创新,设计出符合新时代审美的大叶茶包装设计。该设计旨在吸引年轻消费群体,促进地方经济发展,并为中华优秀传统文化的传承与发展提供新方法与新路径。Wood carving has a long history and contains profound cultural heritage and rich artistic value.Taking the dual contexts as the starting point,the graphic factor translation design method is used to carry out the secondary translation and reconstruction of Taoyuan woodcarving pattern.On the basis of retaining its artistic characteristics,the second innovation is carried out to design the packaging design of big-leaf tea in line with the aesthetics of the new era.The design aims to attract young consumer groups,promote local economic development,and provide new methods and new paths for the inheritance and development of Chinese excellent traditional culture.

关 键 词：桃源木雕 桃源大叶茶 包装设计 文化转译 

分 类 号：TB482[一般工业技术—包装工程]