地域文化语境下手绘插画在福州旅游纪念品设计中的应用  

The Application of Hand-painted Illustration in the Design of Fuzhou Tourist Souvenir in the Context of Regional Culture

作　　者：杨若芃 YANG Ruopeng(College of Landscape Architecture and Art,Fujian Agriculture and Forestry University,Fuzhou 350007,Fujian,China)

机构地区：[1]福建农林大学风景园林与艺术学院,福建福州350007

出　　处：《上海包装》2025年第2期71-73,共3页Shanghai Packaging

摘　　要：在当今文旅融合发展的时代浪潮下,地域特色文化的挖掘与呈现至关重要。聚焦地域文化语境下的福州,以手绘插画为切入点,深入探究其在旅游纪念品设计中的应用。通过实地调研福州的地域风貌、历史遗迹、民俗风情等多元文化元素,梳理出福州古厝最具代表性的符号与意象,并将其融入手绘插画创作之中,深入探究手绘插画在福州旅游纪念品设计中的创新应用路径,旨在助力地域文化的传承与传播。In today's era of integrated development of culture and tourism, the excavation and presentation of regional characteristic culture is very important. Focusing on Fuzhou in the context of regional culture, this paper takes hand-painted illustration as the starting point to explore its application in the design of tourist souvenirs. Through field investigation of Fuzhou's regional landscape, historical relics,folk customs and other diversified cultural elements, it combs out the most representative symbols and images of Fuzhou ancient buildings, integrates them into the creation of handpainted illustrations, and deeply explores the innovative application path of hand-painted illustrations in the design of Fuzhou tourist souvenirs, aiming to help the inheritance and communication of regional culture.

关 键 词：手绘插画 文创设计 旅游纪念品 福州 地域文化 

分 类 号：J524[艺术—艺术设计]