聊城特色小吃包装创新设计研究——以“聊城有礼”乐享礼盒为例  

Research on Innovative Packaging Design for Local Snack in Liaocheng--Taking "Liaocheng Youli" Premium Gift Box as an Example

作　　者：秦欣冉 QIN Xinran(School of Arts and Design,Liaocheng University,Liaocheng 252000,Shandong,China)

机构地区：[1]聊城大学美术与设计学院,山东聊城252000

出　　处：《上海包装》2025年第2期172-174,共3页Shanghai Packaging

摘　　要：聊城作为国家级历史文化名城,是黄河文化与运河文化旅游带交会的城市,有着许多特色小吃。概述了聊城特色小吃的内容,梳理了聊城特色小吃包装设计现状,探讨了聊城特色小吃包装创新设计的意义,分析了“聊城有礼”品牌与包装设计要点,以期为相关包装设计提供借鉴与参考。Liaocheng, as a national famous historical and cultural city, is a city where the Yellow River culture and the canal culture tourism belt meet, with many local snacks. This paper outlines the content of local snacks in Liaocheng, combs the current situation of packaging design of Liaocheng's local snacks, discusses the significance of innovative packaging design for Liaocheng's local snacks, and analyzes the brand and packaging design points of "Liaocheng Youli", in order to provide reference for related packaging design.

关 键 词：包装设计 聊城 特色小吃 地域文化 

分 类 号：TB482[一般工业技术—包装工程]