基于社会共鸣与共融的公益海报创作实践——以“共同生活”公益海报为例  

The Practice of Public Welfare Poster Creation Based on Social Resonance and Communion--Taking "Living Together" Public Welfare Poster as an Example

作　　者：余泓妍 YU Hongyan(Xi'an Technological University,Xi'an 710021,Shaanxi,China)

机构地区：[1]西安工业大学,陕西西安710021

出　　处：《上海包装》2025年第2期195-197,共3页Shanghai Packaging

摘　　要：在国家经济稳步发展、公众生活富足的背景下,社会冷漠现象却日益凸显。个体愈发沉浸在个人事务中,对周围世界漠不关心。这种现象严重削弱了社区的联系,降低了社会信任。以“共同生活”公益海报设计为例,深入探讨公益海报在激发社会共鸣与共融中的重要作用,旨在借助视觉艺术的力量,唤起公众的同理心,促进友爱互助的社会氛围,进而构建和谐美好的社会环境。Under the background of the steady development of the national economy and the prosperity of public life,the phenomenon of social apathy has become increasingly prominent. Individuals are increasingly immersed in personal affairs and indifferent to the world around them. This phenomenon severely weakens community connections and reduces social trust. Taking "Living Together" public welfare poster design as an example, this paper probes into the important role of public welfare posters in stimulating social resonance and communion, aiming to arouse the public's empathy and promote the social atmosphere of friendship and mutual assistance with the help of the power of visual art, so as to build a harmonious and beautiful social environment.

关 键 词：公益海报设计 社会融合 视觉艺术 

分 类 号：J524[艺术—艺术设计]