新媒体环境下环境保护宣传教育模式的创新分析  

Innovation and Analysis of Environmental Protection Publicity and Education Mode under the New Media Environment

作　　者：雷波 Lei Bo(Shenzhen Ecological Ambient Intelligence Control Center,Shenzhen 518000,China)

机构地区：[1]深圳市生态环境智能管控中心,广东深圳518000

出　　处：《皮革制作与环保科技》2025年第1期190-192,共3页Leather Manufacture and Environmental Technology

摘　　要：利用新媒体手段推进环境保护宣传教育是顺应时代发展的必然要求。新媒体环境下要求环境保护宣传教育工作要深入践行我国生态文明思想、牢牢把握舆论引导主动权、充分把握媒介传播规律、提升环保意识、围绕重点工作不断增强宣传实效。基于此种基本要求,本文从管理思想、宣传形式及内容、队伍建设三方面入手,深入分析新媒体环境下环境保护宣传教育模式的创新路径,以期为各地区开展环境保护宣传教育工作提供有益借鉴。The use of new media means to promote environmental protection publicity and education is an inevitable requirement to conform to the development of The Times.Under the new media environment,the publicity and education of environmental protection is required to deeply practice thought on ecological civilization,firmly grasp the initiative of public opinion guidance,fully grasp the law of media communication to enhance environmental awareness,and constantly enhance the effectiveness of publicity centering on key work.Based on this basic requirement,the paper started from the four aspects of management thought,expression,big data application and team construction,and deeply analyzed the innovation path of environmental protection publicity and education mode under the new media environment,in order to provide useful reference for the environmental protection publicity and education in various regions.

关 键 词：新媒体 环境保护 宣传教育 

分 类 号：TS5[轻工技术与工程—皮革化学与工程]