基于归因理论的位置社交APP用户转移行为生成机理及影响因素识别  

Research on the Generation Mechanism of User Migration Behavior in Location Social APP and discerning Influencing Factor Based on Attribution Theory

作　　者：戴胜利 马王荣 樊彦伶 DAI Shengli;MA Wangrong;FAN Yanling

机构地区：[1]暨南大学公共管理学院/应急管理学院 [2]华中师范大学公共管理学院 [3]湘潭大学公共管理学院

出　　处：《信息技术与管理应用》2025年第1期122-132,共11页Information Technology and Management Application

基　　金：教育部哲学社会科学研究重大攻关项目“生态环境治理全民行动体系研究”(23JZD019)。

摘　　要：位置共享、精准推荐和网红效应推动了位置社交APP的快速发展,然而多元需求和商业竞争致使位置社交APP应用及服务的同质化,造成部分用户流失和转移。本文立足于用户属性维度,以归因理论为框架,构建位置社交APP用户迁移行为模式的归因理论模型。首先运用结构方程模型对位置社交APP用户转移行为进行量化分析;其次在模型有效拟合与验证的基础上,采用模糊集定性比较分析法探究不同影响因素组合在用户转移行为中的作用机理,识别用户转移行为的生成动因和路径关联。研究结果显示,位置社交APP的内容特征和形式特征是驱动用户转移行为发生的核心条件,而感知交互体验则成为阻碍的关键因素;替代价值、转移意向及社交倦怠在用户转移过程中具有辅助作用。此外,各前因条件的不同组合对用户转移行为的影响呈现出显著的差异性。Service recommendation,location sharing,and clock innetwork influencers promotes the rapid development of location social apps.Service demand and commercial competition have led to the homogenization of location social app applications and services,leading to the loss and transfer of some users.From the perspective of user attributes and based on attribution theory.it constructs a location-based social app user transfer behavior model based on attribution theory.Firstly,it calculates the transfer behavior of location social app user through structural equation models.Based on model fiting and testing,then it explores the mechanism of the combination with different influencing factors using the fuzzy set qualitative comparison method(fsQCA),and identifies the causes and paths of user transfer behavior.It is found that the content characteristics and form characteristics of the social APP platform are the core conditions for promoting the user's transfer behavior and the perceived interaction experience hinders the user's transfer behavior;Replacement value,migration intention and social burnout have an auxiliary role;The different combination of each antecedent condition has the difference to the occurrence of user transfer behavior.

关 键 词：转移行为 归因理论 位置社交APP 模糊集定性比较方法 

分 类 号：G206.2[文化科学—传播学] G358