数字时代泛娱乐主义陷阱及其应对之策  

The Trap of Pan-entertainmentalism in the Digital Age and its Transcendence

作　　者：祁蕊 QI Rui

机构地区：[1]中国矿业大学马克思主义学院

出　　处：《中国矿业大学学报(社会科学版)》2025年第2期94-106,共13页Journal of China University of Mining & Technology(Social Sciences)

基　　金：国家社会科学基金项目“数智社会网络意识形态安全风险及其防范研究”(项目编号:24BKS114)。

摘　　要：泛娱乐主义是一种依托现代传媒技术,由资本逻辑操纵,以追求感官快乐为最高价值标准,极具感染性与弥散性、隐蔽性与危害性的错误社会思潮。因其隐蔽性强,常使人落入陷阱,深受其害。改革开放后,特别是进入数字时代以来,在技术和资本的空前加持下,仰赖于大众传媒而生存发展的泛娱乐主义大肆入侵社会生活各领域,已呈愈演愈烈之势。全面梳理泛娱乐主义在我国兴起的历史脉络,了解其当下在新闻媒体、大众文化及意识形态领域的表现与危害,有助于从更深层次把握支撑其肆意妄为的底层逻辑,从而有效辨别、识破泛娱乐主义之消费主义、享乐主义、虚无主义等陷阱的本质,从规制资本、加强监管以及价值引领等多方面入手对症下药,在规避泛娱乐主义陷阱的同时完成对泛娱乐主义本身的矫正和根治。Pan-entertainmentalism is an erroneous social trend of thought that relies on modern media technology,controlled by capital logic,pursuing sensory pleasure as the highest value standard,and is extremely infectious,diffuse,hidden and harmful.It is precisely because of its concealment that people often fall into its traps and suffer from it greatly.After the reform and opening up,with the rapid development of China's economy and technological progress,especially since entering the digital age,the pan-entertainmentalism whose survival and development relies on mass media,has been supported by technology and capital unprecedentedly,and has invaded all fields of social life,which seems to be growing increasingly fierce.A comprehensive review of the historical background of the rise of pan-entertainmentalism in China,understanding its current manifestations and harms in the fields of news media,popular culture,and ideology,will help us grasp the underlying logic that supports the rampant practice of pan-entertainmentalism at a deeper level,so as to effectively identify and discern the essence of the trap of consumerism,hedonism and nihilism of pan-entertainmentalism.Thus,feasible solutions can be taken from various aspects such as regulating capital,strengthening supervision,and leading value orientation,to achieve the transcendence of the trap of pan-entertainmentalism and also to complete the governance of panentertainmentalism itself.

关 键 词：数字时代 泛娱乐主义 消费主义 享乐主义 虚无主义 

分 类 号：D64[政治法律—政治学]