共生理论视角下在线健康社区的用户参与模式研究  

Research on User Participation Patterns in Online Health Communities from a Symbiosis Theory Perspective

作　　者：毕崇武 杨晶晶 金燕 孙倬 Bi Chongwu;Yang Jingjing;Jin Yan;Sun Zhuo(School of Information Management,Zhengzhou University,Zhengzhou 450001;Zhengzhou Data Science Research Center,Zhengzhou 450001;School of Politics and Public Administration,Zhengzhou University,Zhengzhou 450001)

机构地区：[1]郑州大学信息管理学院,郑州450001 [2]郑州市数据科学研究中心,郑州450001 [3]郑州大学政治与公共管理学院,郑州450001

出　　处：《图书情报工作》2025年第4期53-66,共14页Library and Information Service

基　　金：国家社会科学基金青年项目“数据画像赋能的突发事件网络舆情共景式治理模式研究”(项目编号:23CTQ015)研究成果之一。

摘　　要：[目的/意义]从共生理论视角出发,分析用户参与在线健康社区的模式,有利于了解用户参与过程中复杂的互动关系,为完善在线健康社区的管理机制提供参考。[方法/过程]首先,选取“知乎”健康社区中的社区导航栏和用户动态栏数据,通过扎根理论对选取数据进行编码,归纳用户参与在线健康社区的行为规律;其次,从共生理论视角构建用户的在线健康社区参与模式,探讨用户的参与角色、动机、路径和方式;最后,在考虑用户参与不同方式的基础上,分析用户的共生状态及演化规律。[结果/结论]在自组织和他组织的双重作用下,潜水者、旁观者、创作者和评价者沿消费驱动型、创作驱动型和互动驱动型的路径交叉参与在线健康社区,并生成单一化、多样化和交互性的参与方式;用户共生状态先由寄生、偏利寄生向非对称互惠共生关系转变,再向互惠共生关系转变,最终实现在线健康社区冲突与协作的平衡。[Purpose/Significance]Analyzing the user participation patterns in online health communities from a symbiosis theory perspective can help understand the complex interactive relationships in these communities and provides references for improving their management mechanisms.[Method/Process]Firstly,representative data of user participation in Zhihu’s health communities were selected and coded on the grounded theory to identify the behavioral patterns of user participation.Secondly,based on symbiosis theory,the patterns of user participation in online health communities were constructed,exploring the roles,motivations,paths,and modes of user participation in symbiotic scenarios.Finally,combining different modes of user participation,the symbiotic states and behaviors of users were analyzed from a dynamic perspective.[Result/Conclusion]Under the dual effects of self-organization and hetero-organization,the roles of lurkers,bystanders,creators,and evaluators intersect in online health communities along consumption-driven,creation-driven,and interaction-driven paths,generating singular,diverse,and interactive modes of participation.User symbiotic states initially transition from parasitism and biased parasitism to asymmetrical mutualistic relationships,then to mutualistic relationships,ultimately achieving a balance between conflict and cooperation in online health communities.

关 键 词：在线健康社区 用户参与 参与模式 共生理论 

分 类 号：G250[文化科学—图书馆学]