红色档案文创产品开发——以攀枝花三线建设档案为例  

Development of Red Archival Cultural and Creative Products--Taking Panzhihua Third-front Construetion Archives as an Example

作　　者：曾良雨 林贞杰 Zeng Liangyu;Lin Zhenjie

机构地区：[1]攀枝花学院

出　　处：《兰台世界》2025年第1期102-106,共5页Lantai World

基　　金：国家级大学生创新创业训练计划项目“攀西地区三线建设档案资源开发研究”(项目编号:202211360027)。

摘　　要：红色档案文创产品的开发不仅可以更好地保护档案资源,还可以更好地传播和弘扬红色文化,增强社会大众的文化自信和民族自豪感。攀枝花作为三线建设的成功典范,拥有丰富的三线建设档案,这些档案具有重要的历史研究、社会教育、文化传承价值。本研究基于三线建设档案文创产品存在的参与主体少、缺乏支持,产品设计僵化、数字技术落后,宣传力度不足、推广范围过小等问题,提出走多方协同、联合发展之路,走创新发展、数字设计之路以及走加强宣传、借用新媒体之路的对策,以期为档案文化产业发展和红色文化的传承提供参考。The development of red archival cultural and creative products can not only better protect archival resources,but also better spread and carry forward red culture,and enhance the cultural confidence and national pride of the public.As a successful example of third-front construction,Panzhihua has a wealth of third-front construction archives,which have important historical research,social education and cultural inheritance values.Based on the problems such as few participants,lack of support,rigid product design,backward digital technology,insufficient publicity and small promotion scope,this paper proposes countermeasures such as multi-party collaboration and joint development,innovative development and digital design,and strengthening publicity and borrowing new media,in order to provide reference for the development of archival cultural industry and the inheritance of red culture.

关 键 词：攀枝花三线建设 档案文创 开发现状 开发路径 

分 类 号：G273.5[文化科学—档案学]