Z世代“伪仪式感”的表征样态、现实成因与纠治策略  

The Representation Patterns,Realistic Causes and Correction Strategies of Generation Z's"Pseudo-ritual Sense"

作　　者：党俏俏 Dang Qiaoqiao

机构地区：[1]天津大学

出　　处：《北京青年研究》2025年第2期83-90,共8页Beijing Youth Research

基　　金：教育部重大课题攻关项目“新时代高校思政课教学质量评价体系研究”(项目编号:21JDSZKZ07);天津大学研究生文理拔尖创新奖励计划“新时代高校思政课教学质量评价体系研究”(项目编号:A2-2022-001)的阶段性研究成果。

摘　　要：“伪仪式感”是Z世代自我满足错位之下对个人形象、生活样态和内心感受的伪饰,是一种虚构本我的感觉需要,主要表现为作秀式的仪式展演、符号化的仪式消费和虚无化的仪式体验等。Z世代“伪仪式感”的生成与盛行是由个体身份焦虑下的关注索求与圈层融入、资本逐利逻辑下的流量变现与隐性驯化、社会运行加速下的生存压力与意义贫困等多重因素综合作用的结果。对此,需要从培塑思辨能力、加强流量治理和注重意义建构等多维度,推动Z世代追求真正美好而现实的仪式感生活,并在此过程中不断生成丰盈的仪式感体验。"Pseudo-ritual sense"is the disguise of personal image,life style and inner feeling under the misplaced self-satisfaction of Generation Z.It is a kind of sensory need of fictionalized ego,which is mainly manifested in the show-like ritual exhibition,symbolic ritual consumption and nihilistic ritual experience,etc.The generation and prevalence of Generation Z's"pseudo-ritual sense"is the result of multiple factors such as the attention demand and the integration of circles under individual identity anxiety,the flow realization and implicit domestication under the profit-seeking logic of capital,the pressure of survival and poverty of meaning under the acceleration of social operation.In this regard,it is necessary to promote Generation Z's pursuit of a truly beautiful and realistic ritual life from the perspectives of cultivating critical thinking ability,strengthening traffic management,and focusing on the construction of meaning,in order to continuously generate a rich ritual experience in the process.

关 键 词：Z世代 “伪仪式感” 美好生活 

分 类 号：C913.5[经济管理]