大运河河北段非遗研学旅行产品开发问题及对策研究  

Research on the Development Issues and Countermeasures of Intangible Cultural Heritage Study Travel Products in Hebei Section of the Grand Canal

作　　者：高雪莲 GAO Xuelian(College of Chinese,Cangzhou Normal University,Cangzhou,Hebei 061001,China)

机构地区：[1]沧州师范学院文学院,河北沧州061001

出　　处：《沧州师范学院学报》2025年第1期6-8,112,共4页Journal of Cangzhou Normal University

基　　金：2022年度河北省高等学校人文社会科学研究重点项目“大运河河北段非遗研学旅行产品开发现状及对策研究”,编号:SD2022104。

摘　　要：大运河河北段作为南北文化交流的重要纽带,拥有武术、杂技、年画等丰富的非物质文化遗产资源,其研学旅行产品涵盖技艺体验、文化传承、历史文化考察、主题节庆参与等多个类型。为解决目前存在的产品内容趋同、课程体系松散、师资力量薄弱、品牌认知度低等问题,可实施差异化定位、系统化课程、专业化师资、品牌化推广等优化策略。The Hebei section of the Grand Canal,as an important link for cultural exchange between the north and the south,boasts a rich array of intangible cultural heritage resources such as martial arts,acrobatics,and New Year paintings.The development of its study tours encompasses various types,including skill experience,cultural inheritance,historical and cultural exploration,and participation in themed festivals.To address the current issues of product content homogeneity,loose curriculum systems,weak teaching staff,and low brand recognition,optimization strategies such as differentiated positioning,systematic curricula,professional teaching staff,and brand promotion can be implemented.

关 键 词：大运河河北段 非物质文化遗产 研学旅行 产品开发 

分 类 号：G124[文化科学]