邮轮游客情绪及其与邮轮产品属性的关系研究——基于国际游客的在线点评分析  

Exploring Cruise Passengers′Emotions and Relevant Relationships with Cruise Product Attributes Based on International Tourists′Online Reviews

作　　者：张智玮 陈嘉玲 孙晓东[1] Zhang Zhiwei;Chen Jialing;Sun Xiaodong(School of Economics and Management,East China Normal University,Shanghai 200062,China)

机构地区：[1]华东师范大学经济与管理学院,上海200062

出　　处：《中国海洋大学学报(社会科学版)》2025年第2期54-65,共12页Journal of Ocean University of China(Social Sciences)

基　　金：教育部人文社会科学研究规划基金项目“我国沿海邮轮港口双向区域化研究:航线要素配置视角”(22YJAZH095);国家社会科学基金重大项目“文旅高质量融合发展研究”(24&ZD212)子课题。

摘　　要：随着邮轮旅游大众化时代的到来以及互联网技术的快速发展,游客更倾向于通过在线方式分享自身的真实感受与经历体验。利用Python 3.1爬取邮轮评论家网站邮轮游客在线评论数据,通过词频分析和社会网络分析,旨在识别出邮轮游客情绪特征与类型,测度情绪PAD程度,并挖掘引发游客情绪的邮轮属性。研究发现,邮轮游客情绪可以划分为love(爱)、joy(快乐)、surprise(惊喜)、anger(愤怒)、sadness(悲伤)、fear(恐惧)六个维度,产生的情绪在愉悦和优势程度上的差异较大,在唤醒程度上的差异相对较小且唤醒程度均相对较高,喜爱、快乐是邮轮游客产生的主要且重要的情绪类别。邮轮旅游在整体上能够给游客带来正面的情绪体验,其中,餐饮是游客情绪反应最强烈的邮轮属性维度。根据研究结果提出对我国邮轮产业发展的参考性建议。With the arrival of the mass cruise tourism era and the rapid development of the Internet,tourists are increasingly inclined to share their authentic feelings and experiences online.This study employs Python 3.1 to scrape cruise tourist review data from the Cruise Critic website.Through word frequency analysis and social network analysis,the research aims to identify the emotional characteristics and types of cruise passengers,measure the PAD(Pleasure-Arousal-Dominance)levels of emotions,and explore the cruise attributes that trigger passengers′emotions.The study finds that the emotions of cruise passengers can be categorized into six dimensions:love,joy,surprise,anger,sadness,and fear.The emotions exhibit significant differences in terms of pleasure and dominance levels,while the variation in arousal levels is relatively small,and arousal tends to be high.Love and joy emerge as the primary and most significant emotional categories experienced by cruise passengers.Overall,cruise tourism provides a positive emotional experience for passengers,with catering being the cruise attribute that elicits the strongest emotional responses.Based on the research findings,suggestions are proposed for the development of the cruise tourism industry in China.

关 键 词：邮轮旅游 游客情绪 邮轮属性 中心性分析 

分 类 号：F592[经济管理—旅游管理]