网红直播的数字劳动异化现象分析及其应对策略  

The Analysis of Digital Labor Alienation in Live Streaming and Its Countermeasures

作　　者：薛孚 付珍 Xue Fu;Fu Zhen(Shenyang University of Chemical Technology,School of Marxism,Liaoning,Shenyang,110000)

机构地区：[1]沈阳化工大学马克思主义学院,辽宁沈阳110000

出　　处：《科技智囊》2025年第2期72-78,共7页Think Tank of Science & Technology

基　　金：2022年度辽宁省教育厅高校基本科研项目“马克思主义视域下的元宇宙研究”(LJKMR20220802)。

摘　　要：[研究目的]在数字化发展的大背景下,将马克思劳动异化理论置于数字劳动语境之中,对“网红直播”的发展现象作出考察和分析,可以发现“网红直播”发展的背后实则是资本的操纵,使他们的劳动在数字化的影响下背离原有的劳动形态。为网红直播的发展营造良好的环境具有重要意义。[研究方法]在对“网红直播”的数字劳动异化现象分析及其应对策略进行研究的过程中,首先运用文献研究法,立足于马克思劳动异化理论并结合国内外学者关于数字劳动、劳动异化、网红直播等方面的现有研究成果,为本文的研究框架与研究内容提供借鉴。其次采用归纳总结法,将所收集的文献进行分类整理,为“网红直播”的数字劳动异化现象分析及其应对策略提供了参考基础。[研究结论]数字信息时代,“网红直播”的发展已经成为社会发展所关注的现实问题,在发展数字化的基础上推动网红直播的不断发展,让数字化为网红直播服务,使得“网红直播”在追求经济效益的同时也能够更好地兼顾社会效益,为社会发展创造新活力。[Research purpose]In the context of digitalization,putting the theory of labor alienation on a digital labor context,it investigates the phenomenon of live video streaming.In this process,it can be found that behind live video streaming,it is that capital is manipulating.Therefore their labor is deviated from the original labor form under the influence of digitalization.It is of great significance to fostering a conducive environment for the growth of livestreaming influencers.[Research method]In the process of analyzing the phenomenon of digital labor alienation in live video streaming and its coping strategies,this article first employs the literature review method,drawing on Marx's theory of labor alienation and the existing research results of domestic and foreign scholars on digital labor,labor alienation,and internet celebrity live video streaming,providing a reference basis for the analysis of the phenomenon of digital labor alienation in live video streaming and its countermeasures.[Research conclusion]In the era of digital information,live video streaming has become a realistic problem that society is concerned.On the basis of digitalization,the sustainable development of live video streaming is promoted.So that live video streaming,in the pursuit of economic benefits,can also better take into account social benefits at the same time,to create new vitality for social development.

关 键 词：数字时代 数字劳动 数字劳动者 网红直播 劳动异化 

分 类 号：A81[哲学宗教—马克思主义哲学] F719.5[经济管理—产业经济]