表征与非表征:中国游客对非洲旅游的地理想象  

Representation and Non-representation:Chinese Tourists'Geographical Imagination of African Tourism

作　　者：何宸希 吴茂英[2] 王洪涛 He Chenxi;Wu Maoying;Wang Hongtao

机构地区：[1]浙江师范大学行知学院,金华321004 [2]浙江大学管理学院,杭州330100 [3]香港理工大学酒店与旅游管理学院,中国香港999077

出　　处：《非洲研究》2024年第1期259-275,285,共18页African Studies

基　　金：浙江省教育厅一般科研项目“中非命运共同体视域下的中国游客对非洲地理想象建构研究”(Y202353717)阶段性成果

摘　　要：地理想象深刻影响游客的旅游动机和旅游体验,厘清中国游客对非洲的地理想象及其建构过程极具意义。在社会和个体经验的双重影响下,中国游客对非洲的地理想象随时空推移而重构,分为初始、在场和离场三重想象。未抵达时,非洲客观的自然和人文地理通过符号化表达转化为脱域性的社会集体想象,并依据游客的社会环境与个体体验形成初始想象;在场时,初始想象嵌入具体的非洲地理中,与游客直观体验交融互动形成第二重想象;离场后,经由游客回忆和分享重塑为第三重想象,影响潜在游客的初始想象。非洲的地理想象兼具表征与非表征,二者在社会文化编码与个体经验解码间动态转化,由此构建了独特的共享文化意象与个体体验,推动想象的持续、迭代与深化。Geographical imagination profoundly influences tourists'motivations and experiences;particularly as Chinese travelers form and construct their visions of Africa.Subject to both social and personal factors,this imagination of Africa evolves through three distinct stages:the initial anticipation,the on-site experience,and the post-trip reflections.Before arrival,Africa's natural and human geography is symbolically translated into a collective imagination,shaped by tourists'social backgrounds and individual experiences.Upon arrival,this initial imagery intertwines with the tangible geography of Africa,interacting with personal encounters to forge a second,more nuanced perception.After departing,memories and shared experiences reshape this imagery into a third iteration,subtly influencing the initial imaginings of potential travelers.Africa's geographical imagery is a dynamic interplay between representation and abstraction,constantly transforming between socio-cultural encoding and individual decoding.This process fosters unique shared cultural imagery and personal experiences,promoting the continuity,iteration,and deepening of these vivid mental landscapes.

关 键 词：非洲旅游 地理想象 表征 非表征 文化表征实践 

分 类 号：K901[历史地理—人文地理学] F592[经济管理—旅游管理] F594[经济管理—产业经济]