视觉传达要素在平面设计中的应用探析  

Exploration of the Application of Visual Communication Elements in Graphic Design Design

作　　者：马泉巍 程海燕[2] MA Quanwei;CHENG Haiyan(Jiangxi Fashion Institute,Nanchang,Jiangxi,330000;Gongqing College of Nanchang University,Jiujiang Gongqing City,Jiangxi,332020)

机构地区：[1]江西服装学院,江西南昌330000 [2]南昌大学共青学院,江西九江共青城332020

出　　处：《湖南包装》2025年第1期25-29,共5页

摘　　要：研究视觉传达要素在平面设计中的创新路径,以更好地指导实践。探讨了视觉传达要素在艺术设计领域中的创新实践,分析了色彩、图形与符号、空间与构图等要素在不同设计环节中的具体应用及其对设计效果的影响。研究指出,平面设计不仅是信息传递的工具,更是情感表达和文化交流的桥梁。通过跨学科融合和新技术的应用,设计师能够突破传统设计的局限,创造出更加生动和互动的作品。通过对比成功与失败案例,强调了品牌重塑过程中平面设计要素的重要性,指出了在设计实践中需要注意的关键因素。研究结果为设计师在未来的创作中提供了新的思路和实践指导,有助于推动文化创意产业高质量发展。This study explores the innovative practice of visual communication elements in the field of art design,and analyzes the specific application of elements such as color,graphics and symbols,space and composition in different design links and their impact on design effects.The study points out that visual communication is not only a tool for information transmission,but also a bridge for emotional expression and cultural exchange.Through interdisciplinary integration and the application of new technologies,designers can break through the limitations of traditional design and create more vivid and interactive works.This article also emphasizes the importance of visual communication elements in the process of brand reshaping through the comparison of successful and failed cases,and points out the key factors that need to be paid attention to in design practice.The conclusions of the study provide designers with new ideas and practical guidance in future creations,which will help promote the high-quality development of the cultural and creative industries.

关 键 词：平面设计要素 艺术设计 创新实践 品牌重塑 

分 类 号：J51[艺术—艺术设计]