基于ANP构建闽南乡村民宿多维感官体验的设计要素研究  

Research on the Design Elements of Constructing Multi-sensory Experience of Rural Homestay in Southern Fujian Province Based on ANP

作　　者：王坤[1] 欧阳武旻 温彩红 韩永 WANG Kun;OUYANG Wumin;WEN Caihong;HAN Yong(School of Design,Quanzhou Normal University,Quanzhou,Fujian,362000;Faculty of Innovation and Design,City University of Macao,Macao,999078,China;School of Innovation and Design,Quanzhou University of Information Engineering,Quanzhou,Fujian,362000)

机构地区：[1]泉州师范学院设计学院,福建泉州362000 [2]澳门城市大学创新设计学院,中国澳门999078 [3]泉州信息工程学院创意设计学院,福建泉州362000

出　　处：《湖南包装》2025年第1期52-56,92,共6页

基　　金：福建省中青年教师(社科类)教育科研项目(JAS21227)。

摘　　要：体验经济时代,消费者需求从功能性转向更深层次的情感层面。为识别和挖掘用户顾客在乡村民宿感官体验中的核心需求,提高顾客对民宿体验设计的满意度,文章通过观察、访谈及KJ法识别乡村民宿消费者的感官需求,并结合多维感官体验与改进的网络分析法(ANP)建立了评价模型。模型结果显示:(1)5个层面的23个次级标准要素构成了民宿感官体验设计的评价体系;(2)在5个感官维度中,视觉最重要,触觉和听觉相对较低;(3)揭示了消费者最关注的10项关键要素。文章利用ANP对用户需求权重进行了更精确的定量分析并强调了民宿感官体验设计的重点和依据,为民宿设计、监控和评估提供参考,有助于提升民宿体验质量,从而促进民宿业良性发展。In the era of experience economy,consumer demand has shifted from functional to deeper emotional level.In order to identify and tap the core needs of users and customers in the sensory experience of rural homestay,and improve customers'satisfaction with the experience design of homestay,this paper identifies the sensory needs of rural homestay consumers through observation,interview and KJ,and establishes an evaluation model combined with multidimensional sensory experience and improved network analysis(ANP).The results show that:(1)23 sub-standard elements from 5 levels constitute the evaluation system of sensory experience design;(2)In the five sensory dimensions,vision is the most important,touch and hearing are relatively low;The 10 key factors that consumers are most concerned about are revealed.This paper uses ANP to conduct a more accurate quantitative analysis of user demand weight and emphasizes the focus and basis of sensory experience design of homestay,which provides references for homestay design,monitoring and evaluation,helps to improve the quality of homestay experience,and thus promotes the sound development of homestay industry.

关 键 词：闽南乡村民宿 多维感官体验 五感设计 网络分析法 质量评价 

分 类 号：TU268[建筑科学—建筑设计及理论]