场景理论视域下天津五大道历史文化街区的沉浸式旅游活化策略研究  

Study on the Immersive Tourism Revitalization Strategy of Tianjin Wudadao Historical and Cultural District from the Perspective of Scenario Theory

作　　者：于子尧 周延伟 YU Ziyao;ZHOU Yanwei(School of Architecture and Art Design,Hebei University of Technology,Tianjin,300131)

机构地区：[1]河北工业大学建筑与艺术设计学院,天津300131

出　　处：《湖南包装》2025年第1期81-84,共4页

基　　金：河北省高等学校人文社会科学研究项目资助青年基金项目(SQ2021165)。

摘　　要：以历史文化街区为研究范畴,以天津五大道为研究对象,以沉浸式旅游活化开发为研究手段,引入西方场景理论这一概念为指导,针对五大道现存空壳化、同质化现象,从设施意境型空间、活动交互式空间、社区叙事性空间3个维度讨论场景理论指导下沉浸式旅游活化的策略,以期实现场地可持续的良性循环。Taking the historical and cultural blocks as the research scope,Tianjin Wudadao as the research object,and immersive tourism revitalization development as the research method,the concept of Western scene theory is introduced as a guide.Aiming at the existing hollowing out and homogenization phenomenon of Wudadao,the strategies of immersive tourism revitalization under the guidance of scene theory are discussed from three dimensions:facility artistic space,activity interactive space,and community narrative space,in order to achieve a sustainable virtuous cycle of the site.

关 键 词：场景理论 沉浸式 旅游活化 天津五大道 

分 类 号：TU984.114[建筑科学—城市规划与设计] F592.7[经济管理—旅游管理] G127[经济管理—产业经济]