商业空间中的导视系统对人流的影响——以完善江北虹悦城导视系统为例  

The Influence of the Guide System in Commercial Space on the Flow of People:Taking the Improvement of Jiangbei Hongyue City Guidance System as an Example

作　　者：周慧媛 查沁怡 郑曦阳 ZHOU Huiyuan;ZHA Qinyi;ZHENG Xiyang(School of Art and Design,Nanjing University of Technology,Nanjing,Jiangsu,211800)

机构地区：[1]南京工业大学艺术设计学院,江苏南京211800

出　　处：《湖南包装》2025年第1期97-99,共3页

摘　　要：针对南京江北虹悦城的导视系统设置,采用实地调研、问卷调查和数据分析的方法,调查研究访客人流的感知反应度,探寻现有导视系统存在的问题,力图完善导视系统,继而提高商场竞争力,为今后的商业空间导视系统规划设计提供理论依据。Aiming at the guidance system setup of Jiangbei Hongyue City in Nanjing,this paper adopts the methods of field investigation,questionnaire survey and data analysis to investigate and study the perceived responsiveness of visitor flow,explore the problems existing in the existing navigation system,and strive to improve the guidance system,so as to improve the competitiveness of shopping malls and provide theoretical basis for the planning and design of commercial space guidance system in the future.

关 键 词：导视系统 商业空间 虹悦城 人流 

分 类 号：TU247[建筑科学—建筑设计及理论] J524[艺术—艺术设计]