符号学视角下的朱仙镇木版年画文创产品设计分析  

Design and Analysis of Creative Products of Zhuxian Town Woodcut New Year Pictures from the Perspective of Semiotics

作　　者：李彤[1] 李美霞[1] LI Tong;LI Meixia(Tianjin Normal University,Tianjin,300387)

机构地区：[1]天津师范大学,天津300387

出　　处：《湖南包装》2025年第1期155-158,共4页

摘　　要：木版年画作为一种文化符号,是人类社会思想和文化传播的载体,研究非遗木版年画在文创设计中的创新应用,是探索传统文化的活化路径。以莫里斯符号学思想为中心,以朱仙镇木版年画为例,从语形学、语义学、语用学对年画的物质层、精神层、行为层进行转译,提出一种符合地方木板年画文创产品的设计策略,一方面可以加深大众对木版年画的理解;另一方面可以促进木版年画与现代设计相融合,展现中国非遗的内涵,对研究民族文明与发展历程有重要意义。As a cultural symbol,woodcut new year pictures are the carrier of social thought and culture transmission.To study the innovative application of non-heritage woodcut new year pictures in cultural and creative design is to explore the activation path of traditional culture.Based on Morris'semiotic thought and Zhuxian Town woodcut new year pictures as an example,this paper interprets the material,spiritual and behavioral layers of the New Year pictures from the aspects of morphology,semantics and pragmatics,and puts forward a design strategy that is in line with local woodcut new year pictures.On the other hand,it can promote the integration of woodcut new year pictures and modern design,and show the connotation of Chinese intangible cultural heritage,which is of great significance to the study of national civilization and development process.

关 键 词：文创产品 符号学 非物质文化遗产 木版年画 

分 类 号：TB472[一般工业技术—工业设计]