蒋塘马灯舞傩面元素在文创产品中的设计策略  

Design Strategy of Jiangtang Lantern Dance Nuo Mask Elements in Cultural and Creative Products

作　　者：丁芯 孙超法 DING Xin;SUN Chaofa(School of fine Arts and Design,Hunan Institute of Science and Technology,Yueyang,Hunan,414006)

机构地区：[1]湖南理工学院美术与设计学院,湖南岳阳414006

出　　处：《湖南包装》2025年第1期159-163,共5页

摘　　要：蒋塘马灯舞作为国家级非物质文化遗产保护项目,是江苏苏南地区代表性傩文化。通过梳理蒋塘马灯舞现有资料,结合皮尔斯符号学方法,从造型符号、色彩符号和图像符号3方面,对蒋塘马灯舞傩面具进行符号解读与提取。并提出蒋塘马灯舞傩面元素在文创产品设计中的4条设计原则:形象的直接转化、色彩的提炼归纳、造型的解构再设计、意的融会与贯通。As a national intangible cultural heritage protection project,Jiangtang Lantern Dance is a representative Nuo culture in southern Jiangsu.By combing the existing data of Jiangtang Lantern Dance and combining the Pierce semiotics method,the symbols of the Nuo mask of Jiangtang Lantern Dance are interpreted and extracted from three aspects:shape symbols,color symbols and image symbols.And four design principles for the elements of Jiangtang Lantern Dance Nuo mask in the design of cultural and creative products are proposed:direct transformation of image;refined application of color;deconstruction and redesign of shape;integration and integration of meaning.

关 键 词：蒋塘马灯舞 傩面具 文创产品 符号学 

分 类 号：TB472[一般工业技术—工业设计]