晋中地区文化资源在视觉传达设计专业中的应用——以晋中学院为例  

Application of Jinzhong Area's Cultural Resources in Visual Communication Design Major:Taking Jinzhong University as an Example

作　　者：刘卓[1] 李鸣 LIU Zhuo;LI Ming(School of Fine Arts,Jinzhong University,Jinzhong,Shanxi,030619)

机构地区：[1]晋中学院美术系,山西晋中030619

出　　处：《湖南包装》2025年第1期215-218,共4页

基　　金：山西省教育厅教学创新项目(J20221067);地方文化资源在应用型高校设计类专业教学中的创新应用。

摘　　要：晋中地方文化资源与视觉传达专业关联性较强,晋中学院视觉传达设计专业通过对晋中非遗的挖掘利用,构建了“专业知识能力素质教育+地方文化传承能力教育”的人才培养模式。总结出“校地融合、科教融合、资源共享”的理念,建成了科研平台,开设了特色课程,增强了师资力量;满足了学生需求,激发了创新活力,使视觉传达设计专业更好地发挥专业特长,让地方文化资源转化为学校的资源优势,形成高校发展的亮点,对晋中红色文化、晋商文化和非遗的传承与发展起到了助力作用。Jinzhong's local cultural resources are highly correlated with the visual communication major.Through the excavation and utilization of Jinzhong's intangible cultural heritage,the visual communication design major of Jinzhong College has established a talent training model of"professional knowledge and ability quality education+local cultural inheritance ability education".It has summarized the concept of"school-local integration,science-education integration,and resource sharing",built a scientific research platform,opened special courses,and strengthened the faculty;it has met the needs of students,stimulated innovation,and enabled the visual communication design major to better play its professional expertise,transform local cultural resources into the school's resource advantages,and form a highlight of the development of colleges and universities,which has played a role in promoting the inheritance and development of Jinzhong's red culture,intangible cultural heritage,and Shanxi merchant culture.

关 键 词：非遗 晋商文化 红色文化 

分 类 号：J524-4[艺术—艺术设计] G127[文化科学] G642