青年扮老类语C游戏“AAA家族”的运行机制与寓教于乐价值  

Operation Mechanism and Entertainment Value of “AAA Family”,a Language Cosplay Game for Youth Pretending to Be Elderly

作　　者：董浩 皇甫钰 张星宇 DONG Hao;HUANGPU Yu;ZHANG Xingyu(Faculty of Humanities and Social Sciences,Nanjing Forestry University,Nanjing 210037,China;Jiangsu Radio and Television Station,Nanjing 210037,China)

机构地区：[1]南京林业大学人文社会科学学院,江苏南京210037 [2]江苏广播电视总台,江苏南京210000

出　　处：《山东科技大学学报(社会科学版)》2025年第1期23-31,共9页Journal of Shandong University of Science and Technology(Social Sciences)

摘　　要：青年扮老类语C游戏“AAA家族”作为一种网络亚文化,不仅是青年群体自娱自乐的小圈子文化,而且是青年群体以反叛、搞怪、解构的方式对社会问题的反向言说与表达。以小红书平台上的“AAA家族”为研究对象,运用网络民族志和非结构访谈法,对青年扮老类语C游戏“AAA家族”的运行机制与社会价值进行探究。研究发现:青年群体之所以使用老年人语言,从表面上看,是因为在新媒体技术赋权下,通过挪用青年扮老类语C游戏“AAA家族”的语言化文字,能够以戏仿、解构等手法模仿老年人,进而在获得间接反抗父辈权威、缓和家庭关系机会的同时,还能以话语实践提供的角色扮演方式,实现代际之间的另类沟通和理解。究其本质,是因为扮老类语C游戏“AAA家族”具有寓教于乐的社会功能。即通过模仿间接获得父辈经验,进而加速个人社会化;通过自组织结成的趣缘群体,满足虚拟社交、表达、被尊重等需求;在好奇心的驱使下与解构的游戏狂欢中,通过模仿提前获得了“老年化”的体验,进而实现理解父辈、促进代际沟通的作用;通过碰撞与交融的方式,促进了网络青年亚文化与主流文化的融合。As an online subculture,the“AAA family”reflects not only a small circle culture for young people to entertain themselves,but also serves as a platform for young people to voice their opinions on social issues in a rebellious,humorous and deconstructed manner.Given this context,this paper takes the“AAA family”on the Xiaohongshu platform as the research object,and uses the online ethnography and unstructured interviews to explore the operation mechanism and social value of the“AAA family”,where young people pretend to be elderly.The results show that the reason why young people actively participate in the“AAA family”and use the language of the elderly is because under the empowerment of new media technology,young people can imitate the elderly by parodying and deconstructing elderly linguistic expressions,and then get the opportunity to indirectly rebel against the authority of their parents and ease family tensions,and at the same time,they can also use the role-playing dimension inherent in discourse practice to facilitate cross-generational communication and understanding.Ultimately,the appeal of the“AAA family”lies in its dual function of entertainment and education.Specifically,through imitation,young people can indirectly gain the experience of their parents,thereby accelerating their personal socialization.Additionally,as a self-organized interest group,it addresses the virtual socialization,expression,and respect needs of young individuals.Driven by curiosity and deconstructed game carnival,the experience of“aging”is obtained in advance through imitation,and then the role of understanding parents and promoting intergenerational communication is realized.This process of collision and integration contributes to the combination of online youth subculture and mainstream culture.

关 键 词：AAA家族 青年 戏仿 语C游戏 亚文化 

分 类 号：G206.3[文化科学—传播学]