重回网络文学之初:金庸客栈的回顾、反思、启示  

Back to the Beginning of Online Literature:Retrospect,Reflection,and Revelation of Jin Yong's Inn

作　　者：王一清 谢新洲[1] WANG Yiqing;XIE Xinzhou(School of New Media,Peking University,100871,Beijing,China;Lhasa Teachers College,850007,Lhasa,China)

机构地区：[1]北京大学新媒体研究院,北京100871 [2]拉萨师范高等专科学校,拉萨850007

出　　处：《数字出版研究》2025年第1期112-119,共8页DIGITAL PUBLISHING RESEARCH

摘　　要：金庸客栈是四通利方网站旗下的网络文化论坛,也是中国互联网早期著名的BBS之一。在金庸客栈的兴盛时期,论坛中出现了大量的网络文学作品,它们是中国网络文学早期的重要创作。然而,在金庸客栈爆发了新旧用户的冲突后,论坛内部出现动荡,其原有的网络文学土壤逐渐失去活力,最终走向衰落,这主要由内部和外部两方面的因素共同作用导致。在论坛内部,江湖文化的失效和用户权力的争夺引发了持续的纷争,用户的认同感逐渐削弱,论坛的趣缘性也因此减弱。在论坛外部,新浪网出于商业考量频繁对金庸客栈进行改版,导致用户体验感变差;加之互联网新应用的出现及论坛中意见领袖的出走导致论坛用户流失。尽管如此,金庸客栈至今仍对中国网络文学具有深远的影响,论坛中发帖式的写作逐渐演变为作家与读者之间的互动模式。此外,金庸客栈的兴衰史也成为网络文学网络性的另一种印证,这种属性依赖于读者的认同、互动及参与,以维持其开放性。Jin Yong's Inn is a network culture forum affiliated with Stone Richsight website,also a famous bulletin board system(BBS) in the early days of China's internet.During the flourishing period of Jin Yong's Inn,many works of online literature appeared,which were important in China's early online literature industry.However,after the conflict between old and new users broke out in Jin Yong's Inn,the forum fell into turmoil and went into irreversible decline.It was mainly caused by the interaction of internal and external factors.Within the forum,the failure of the "Jianghu" culture and the struggle for user power led to constant disputes.Users' sense of identity was facing a crisis,thus weakening the interest-related relationship.Outside the forum,Sina frequently revised Jin Yong's Inn website for commercial considerations,leading to a poorer user experience.In addition,the emergence of new internet applications and the departure of opinion leaders in the forum led to the loss of users.Nevertheless,Jin Yong's Inn still has a far-reaching influence on China's online literature.Its posting writing style has gradually evolved into an interactive mode between writers and readers.The rise and fall of Jin Yong's Inn confirmed the network nature of online literature,which closely relied on readers' identification,interaction and participation.

关 键 词：媒介考古 网络论坛 金庸客栈 网络文学 数字礼俗 趣缘关系 

分 类 号：I20[文学—中国文学]