西安市鄠邑区图书馆阅读推广“品牌化”实践和探索  

Practice and Exploration of“Branding”in Reading Promotion of Huyi District Library in Xi'an City

作　　者：马姣 陈咪 严密 Ma Jiao;Chen Mi;Yan Mi(Huyi District Library,Xi'an 710300)

机构地区：[1]鄠邑区图书馆,西安710300

出　　处：《当代图书馆》2025年第1期42-45,共4页Contemporary Library

摘　　要：建设全民终身学习的学习型社会、学习型大国,对公共图书馆阅读推广工作提出了更高的要求,因而加强阅读推广品牌化建设、保证高质量活动的延续性就显得尤为重要。本文通过西安市鄠邑区图书馆已举办七届的“我的一本课外书”演讲比赛和鄠邑区“故事大王”两项活动的品牌化建设实践,总结经验,发现问题,并提出对策。Building a learning society and a learning country where lifelong learning is embraced by all put forwards higher requirements for reading promotion in public libraries.Therefore,it is particularly important to strengthen the branding construction of reading promotion and ensure the continuity of high-quality activities.This article summarizes the experience,identifies problems,and proposes solutions through the branding construction practice of two activities held by Huyi District Library of Xi'an City:the“My Extracurricular Book”speech competition which has been held for seven sessions,and the“Storytelling Champion”event.

关 键 词：阅读推广 品牌化 实践 

分 类 号：G252[文化科学—图书馆学]