数字时代下徽派笔墨艺术在视觉传达中的重构与发展  

The Reconstruction and Development of Huizhou Style Ink Art in Visual Communication in the Digital Age

作　　者：栗瑞芳 姚海进 LI Rui-fang;YAO Hai-jin(School of Literature and Arts Media,Anhui International Studies University,Hefei 230000,Anhui,China)

机构地区：[1]安徽外国语学院文学与艺术传媒学院,安徽合肥230000

出　　处：《黔南民族师范学院学报》2024年第6期118-124,共7页Journal of Qiannan Normal University for Nationalities

基　　金：安徽省人文社会科学重点项目“笔墨艺术在视觉传达设计中的创新——以徽派笔墨元素在艺术设计中的应用为例”(2023AH052313)。

摘　　要：随着全球文化交流变得越来越密切和频繁,视觉传达设计逐渐被更多的民众了解和熟悉。在数字时代下,设计师们通过运用各种独具特色和创意的手法,在设计过程中,将具有中国特色和独特魅力的徽派笔墨艺术广泛应用在视觉传达设计的各个领域,这是对我国传统文化的传承和发扬,更是民族创新力和文化自信的体现。鉴于此,徽派笔墨艺术只有适应数字化时代的审美需求和技术条件,通过视觉传达设计去实现自身的重构与发展,才能在新的历史时期焕发出新的生命力和创造力。As global cultural exchanges become increasingly close and frequent,visual communication design is gradually being understood and familiarized by more people.In the digital age,designers use various unique and creative techniques to widely apply the Huizhou style ink and wash art with Chinese characteristics and unique charm in various fields of visual communication design during the design process.This is not only the inheritance and promotion of traditional Chinese culture,but also a reflection of national innovation and cultural confidence.In view of this,only by adapting to the aesthetic needs and technological conditions of the digital age,and through visual communication design to achieve its own reconstruction and development,can Huizhou style ink and brush art radiate new vitality and creativity in the new historical period.

关 键 词：数字时代 徽派笔墨艺术 视觉传达 重构与发展 

分 类 号：J212[艺术—美术]