虚拟偶像运用于当代大学生榜样教育的优势、风险及前路  

Advantages,risks and ways of applying virtual idol to model education of contemporary college students

作　　者：黄文静 HUANG Wenjing(School of Marxism,Anhui Normal University,Wuhu 241002,Anhui,China)

机构地区：[1]安徽师范大学马克思主义学院,安徽芜湖241002

出　　处：《河南理工大学学报(社会科学版)》2025年第1期100-105,共6页Journal of Henan Polytechnic University:Social Sciences

基　　金：安徽省哲学社会科学规划项目(AHSKQ2021D64)。

摘　　要：信息化时代的迅猛发展与偶像文化的深度耦合催生了虚拟偶像这一独特文化景观,受到青年一代的广泛关注。相较于传统榜样,虚拟偶像凭借其定制化、形象化与交互性的外显优势较好契合了当代大学生榜样选择自主化、榜样形象浪漫化、榜样学习轻松化等多重需求,成为当代大学生榜样教育中的重要课题。然而,虚拟偶像内隐的选立上形与神的分离、目标上本与末的倒置以及内容上追与及的疏离等风险,成为虚拟偶像示范、激励等榜样意涵有效发挥的重要阻碍,必须要严肃对待。基于此,我们亟须从廓清虚拟偶像与榜样的同异、严苛甄选可学可用的虚拟偶像、善用虚拟偶像优势等出发,明确当代大学生榜样教育语境中虚拟偶像有效运用的具体路向。The rapid development of the information age and the deepening coupling of idol culture have given birth to the unique cultural landscape of virtual idol,which has been widely concerned by the young generation.Compared with traditional role models,virtual idols,with their high explicit advantages of customization,visualization and interactivity,meet the multiple needs of contemporary college students’role model choice autonomy,role model image romanticization,role model learning ease and so on,and become an important topic in the role model education of contemporary college students.How-ever,the implicit separation of form and God in the virtual idol,the inversion of origin and end in the goal and the estrangement in the content have become an important obstacle to the effective play of the model meaning of the virtual idol demonstration and encouragement,and must be taken seriously.Because of this,we urgently need to clarify the specific direction of the effective use of virtual idols in the context of model education for contemporary college students from clarifying the similarities and differences between virtual idols and role models,strictly selecting the virtual idols that can be learned and used,and making good use of the advantages of virtual idols.

关 键 词：大学生 榜样教育 虚拟偶像 思想政治教育 

分 类 号：G641[文化科学—高等教育学]