网络信息内容生态治理的多主体决策研究  

Research on Multi-Agent Decision-Making for Internet Information Content Ecological Governance

作　　者：李华[1] 姜天娇 张珂宁 Li Hua;Jiang Tianjiao;Zhang Kening(School of Business Administration,University of Science and Technology Liaoning,Anshan 114051,China;College of Economics and Management,Shenyang Agricultural University,Shenyang 110866,China)

机构地区：[1]辽宁科技大学工商管理学院,鞍山114051 [2]沈阳农业大学经济管理学院,沈阳110866

出　　处：《天津大学学报(社会科学版)》2025年第2期125-136,共12页Journal of Tianjin University:Social Sciences

基　　金：辽宁省社会科学规划基金项目(L20BGL047).

摘　　要：如何实现网络信息内容的正向价值引领是建立健全网络综合治理体系亟须解决的现实问题。文章通过构建“网络信息内容服务平台—网络信息内容生产者—网络信息内容使用者”组成的三方演化博弈模型,推演这三大群体在网络信息内容生态治理中的决策过程与博弈演化逻辑。研究结果表明,网络信息内容生态治理可大致分为不良信息的高流出阶段、不良信息的低流出阶段、优质信息的高流出阶段;严格管理、发布正向信息、积极反馈的策略组合能够实现网络内容生态治理的理想效果;网络信息内容服务平台通过设置适合自身的内容治理方式降低严格管理的成本,网络信息内容生产者发布健康向上的信息有效回应社会关切以提高声誉形象,网络信息内容使用者文明互动、理性表达以提高浏览网络内容获得的收益都有利于促进网络生态的健康和稳定。How to achieve positive value guidance for internet information content is a pressing issue that needs to be addressed in establishing and improving a comprehensive internet governance system.By constructing a tripartite evolutionary game model consisting of internet information content service platforms,internet information content producers,and internet information content users,this article deduces the decision-making process and game evolution logic of these three groups in the internet information content ecological governance.The research results indicate that ecological governance of internet information content can be roughly divided into three stages:high outflow stage of bad information,low outflow stage of bad information,and high outflow stage of high-quality information;the strategy combination of implementing strict management,publishing positive information,and giving positive feedback can realize the optimum effect of the internet information content ecological governance;internet information content service platforms reduce the cost of strict management by adopting content governance methods tailored to their needs,internet information content producers publish healthy and positive information to effectively respond to social concerns and enhance their reputation,and internet information content users interact in a civilized manner and express themselves rationally to increase the benefits they get from browsing online content,all of which are conducive to promoting the health and stability of the internet ecology.

关 键 词：网络信息内容 生态治理 多主体决策 演化博弈 

分 类 号：C94[自然科学总论—系统科学]