新时期河北周末休闲旅游发展路径探索  

Exploration of the Development Path of Hebei Weekend Leisure Tourism in the New Era

作　　者：李勇 LI Yong(Hebei Culture and Tourism Innovation and Development Center,Shijiazhuang 050011,China)

机构地区：[1]河北省文化和旅游创新发展中心,石家庄050011

出　　处：《经济论坛》2025年第3期65-72,共8页Economic Forum

基　　金：2024年河北省社会科学发展研究一般课题“大涿鹿历史文化沉浸式数字体验空间建设研究”(202402224)。

摘　　要：河北省拥有丰富的自然、人文资源和独特的区位条件,为周末休闲游发展奠定了良好基础。尤其是随着稳增长、扩内需、促消费系列政策的出台,河北省周末休闲游消费呈现快速发展态势。文章利用电信、携程、银联、美团、12345平台等有关河北周末休闲旅游的消费数据,从消费水平、消费业态、消费品牌等方面分析了河北省周末休闲旅游发展的现状特征,针对当前周末休闲旅游面临大型文旅综合项目少、品牌影响力不强、产业链条短、业态竞争性弱等问题,从整合文旅资源、打造文旅品牌、拓展文旅融合空间、加大政策支持等方面提出相关建议,进而推动文旅产业向更高水平迈进。Hebei Province boasts rich natural and cultural resources and unique geographical location,which has laid a solid foundation for the weekend leisure tourism.Especially with the implementation of a series of policies aimed at stabilizing economic growth,expanding domestic demand,and promoting consumption,the weekend leisure tourism consumption in Hebei Province has shown a rapid development trend.This study utilizes data on weekend leisure tourism consumption in Hebei Province from telecommunications,Ctrip,UnionPay,Meituan,and 12345 platforms,etc.,analyzes the current characteristics of weekend leisure tourism development in Hebei Province in such aspects as consumption level,consumption business formats,and consumption brands.In light of the current problems faced by the weekend leisure tourism in Hebei Province,such as a lack of large-scale integrated cultural and tourism projects,weak brand influence,short industrial chains,and weak competitiveness in business formats,this study puts forward relevant suggestions for integrating cultural and tourist resources,building cultural and tourist brands,expanding the space for cultural and tourist integration,and increasing policy support,so as to promote the cultural and tourist industry to move towards a higher level.

关 键 词：周末休闲旅游 文旅融合 路径探索 

分 类 号：F592.7[经济管理—旅游管理]