基于“篮球之旅”:打造沉浸式篮球体验旅游项目  

Creating Immersive Basketball Experience Tourism Based on the Project of “Village BA”

作　　者：王宏程 程小坡 Wang Hongcheng;Cheng Xiaopo(Department of Physical Education,Anhui University of Technology,Ma’anshan 243032,China)

机构地区：[1]安徽工业大学体育部,安徽马鞍山243032

出　　处：《黑河学院学报》2025年第2期32-35,共4页Journal of Heihe University

基　　金：2021年安徽工业大学青年教师科研基金项目“安徽工业大学体育场馆对外开放及运营管理研究”(QS202105);2023年安徽省教育厅高校人文社会科学研究重点项目“政府、社会、高校协同促进安徽省大学生篮球联赛发展路径研究”(2023AH051058)。

摘　　要：为响应商务部及文化和旅游部联合发出的号召,促进“体育赛事进景区、进街区、进商圈”融合发展战略的落实,“篮球之旅”项目应运而生。该项目深度融合篮球体育赛事与旅游体验,力求将激情四溢的篮球活动直接引入游客的休闲生活场景中,不仅丰富了旅游内容,还通过体育赛事的集聚效应,为景区注入新鲜活力。以贵州台盘村“篮球之旅”为例,从沉浸式体验旅游项目的发展特点出发,探讨如何构建具有地方特色和文化魅力的篮球体验旅游项目,并提出相应的保障措施,以期为相关领域的实践提供参考。The“Village BA”project has emerged in response to the call jointly issued by the General Administration of Sport of China,the Ministry of Commerce,and the Ministry of Culture and Tourism and to promote the implementation of the integrated development strategy of“sports events entering scenic spots,streets,and commercial districts”.This project can deeply integrate basketball sports events with tourism experiences,striving to directly introduce passionate basketball activities into tourists’leisure life scenes.This project not only enriches the tourism content,but also injects fresh vitality into the scenic area through the clustering eff ect of sports events.Taking the“Village BA”in Taipan Village,Guizhou Province as an example,this paper discusses the development characteristics of immersive experiential tourism projects,explores how to build a basketball experiential tourism project with local characteristics and cultural charm,and proposes corresponding guarantee measures,hoping to provide reference for the practice of related fi elds.

关 键 词：“篮球之旅”项目 沉浸式篮球体验 旅游体验 

分 类 号：F590[经济管理—旅游管理]