非遗传承视域下泾县宣纸文创设计路径  

Paths of Cultural and Creative Design of Xuan Paper in Jing County from the Perspective of Intangible Cultural Heritage

作　　者：杨蕊 许梅 Yang Rui Xu Mei(Anhui Xinhua University,Hefei 230031,China)

机构地区：[1]安徽新华学院,安徽合肥230031

出　　处：《黑河学院学报》2025年第2期141-144,共4页Journal of Heihe University

基　　金：2023年安徽省高校优秀青年教师培育项目“安徽金寨红色旅游品牌形象与文创产品设计开发路径研究”(YQYB2023075);2023年安徽省高校优秀青年教师培育项目“数字技术赋能传统文化创新发展探究”(YQYB2023074)。

摘　　要：在当前文化赋能乡村振兴的战略下,市场对非物质文化遗产传承与创新的需求逐渐增大,宣纸制作技艺作为泾县第一批入选国家级非物质文化遗产名录的传统技艺项目,面临着产业优化、技艺传承、创新发展和振兴乡村等诸多挑战。通过文献研究、案例分析与设计探索,将非遗视域下的宣纸文创开发思路进行归纳,构建以泾县宣纸文化为核心的文创品牌及IP形象构建思路,促进宣纸文化创新形式的探索,进一步提升宣纸艺术表达形式的多样性,为宣纸及其制作工艺的非遗活态传承提供新思路。Under the current strategy of cultural empowerment for rural revitalization,the market has gradually increasing demand for the inheritance and innovation of intangible cultural heritage.As the fi rst batch of traditional craft projects selected for the national intangible cultural heritage list in Jing County,Xuan paper production technology faces many challenges such as industrial optimization,craft inheritance,innovative development,and rural revitalization.This paper systematically summarizes the ideas of developing Xuan paper culture and creativity from the perspective of intangible cultural heritage through literature research,case analysis,and design exploration,constructs a cultural and creative brand and IP image construction idea centered on Jing County Xuan paper culture.The study can promote the exploration of innovative forms of Xuan paper culture,further enhance the diversity of Xuan paper art expression forms,and provide new ideas for the active inheritance of Xuan paper and its production technology in intangible cultural heritage.

关 键 词：非物质文化遗产 宣纸 文创设计 

分 类 号：J528[艺术—艺术设计]