国产综艺节目《花儿与少年·丝路季》:“一带一路”国际文化交流形象建构的新介质  

The Domestic Reality Show Divas Hit the Road Season V: A New Medium for Constructing the International CulturalExchange Image of the “Belt and Road” Initiative

作　　者：蒋予格 Jiang Yuge(State Key Laboratory of Media Convergence and Communication,Communication University of China,Beijing 100024,China)

机构地区：[1]中国传媒大学媒体融合与传播国家重点实验室,北京100024

出　　处：《黑河学院学报》2025年第2期179-182,共4页Journal of Heihe University

摘　　要：在视听媒介日益发达的当下,形象研究愈发关注特定语言与媒介对世界的塑造功能。国产综艺节目作为跨越文化障碍的高阶传播介质,以娱乐化、生活化的方式连接起自我与他者、现实与想象,成为建构“一带一路”国际文化交流形象的新介质。以《花儿与少年·丝路季》为例,节目在“硬联通”层面全景展现沿线国家物质文化,塑造合作伙伴形象;在“软联通”层面促进理念、意义共通,建构文化桥梁形象;在“心联通”层面建立“情绪通感”,形塑友好使者形象,实现民心相通。这不仅有效促进了全球文化互动与交流,也为观众提供了感知、理解异域文化的窗口,更为国产综艺节目更好地服务于国际文化交流提供参考。Currently,audiovisual media has got increasingly developed,image research is paying greater attention to the shaping function of specifi c languages and media on the world.As a high-level communication medium that transcends cultural barriers,domestic reality shows connect the self with the other,reality with imagination,in an entertaining and life-like manner,becoming a new medium for constructing the international cultural exchange image of the“Belt and Road”Initiative.Taking Divas Hit the Road Season V as an example,this paper analyzes how the program achieves deep connectivity at three levels of“hard connection”,“soft connection”,and“heart connection”through artistic means.At the level of“hard connection”,the program provides a panoramic view of the material culture of countries along the route,shaping the image of partners;at the level of“soft connection”,it promotes common understandings of ideas and meanings,constructing the image of a cultural bridge;and at the level of“heart connection”,it establishes“emotional empathy”,shaping the image of a friendly emissary and achieving people-to-people connectivity.This not only eff ectively promotes global cultural interaction and exchange but also provides audiences with a window to perceive and understand foreign cultures.Furthermore,it off ers insights for domestic reality shows to better serve international cultural exchanges.

关 键 词：“一带一路” 国际文化交流形象 国产综艺节目 《花儿与少年·丝路季》 

分 类 号：G206[文化科学—传播学]