技术可供性视角下生成式AI赋能体育赛事解说的表现、问题与路径  

Performance,Problems and Approaches of Sports Event Commentary Enabled by Generative AI from the Perspective of Technical Availability

作　　者：李珈瑶 LI Jia-yao(School of Journalism and Communication,Beijing Sports University,Beijing 100084,China)

机构地区：[1]北京体育大学新闻与传播学院,北京100084

出　　处：《吉林体育学院学报》2025年第1期25-32,共8页Journal of Jilin Sport University

基　　金：国家广播电视总局实验室项目(项目编号:10233020009)。

摘　　要：生成式AI在体育赛事解说的广泛应用,深刻变革了体育赛事传播的生态体系。本文基于2024年巴黎奥运会的AI智能解说实践及其传播路径进行研究,认为AI智能解说多维度重塑了观众的观赛体验及赛事传播形式。首先,AI智能解说缓解了海量赛事集锦视频中解说缺位的现象,使赛事传播的听觉维度得以更好地覆盖和延伸,提升了赛事内容的丰富性和可听性。其次,AI智能解说为传统解说员提供了丰富的数据化支持,使赛事解说得以通过更直观的数据和分析进行呈现,从而丰富了赛事讲解的形式,带来了显著的价值增益。此外,个性化AI解说技术使观众的观赛体验得以高度定制化,实现了“千人千面”的观赛模式,满足了不同观众群体的多样化需求。然而,AI智能解说在体育赛事中的广泛应用仍面临一些重要挑战,虚拟解说往往在情感表达和互动性方面缺乏竞技赛事的交流张力,增强情感性与交流感成为AI智能解说亟需解决的优化方向之一,唯有协同真人解说和AI智能解说的角色优势,方能实现“数据驱动+情感共鸣”的双重效果,塑造和谐共生的体育赛事解说新格局。The widespread application of generative AI in sports event commentary has profoundly changed the ecological system of sports event communication.This article conducts research based on the practice of AI intelligent commentary and its communication path at the 2024 Paris Olympics,and believes that AI intelligent commentary has reshaped the audience's viewing experience and event communication form in multiple dimensions.First of all,AI intelligent commentary alleviates the absence of commentary in massive event highlight videos,allowing the auditory dimension of event communication to be better covered and extended,improving the richness and audibility of event content.Secondly,AI intelligent commentary provides traditional commentators with rich data support,allowing event commentary to be presented through more intuitive data and analysis,thereby enriching the form of event commentary and bringing significant value gains.In addition,personalized AI commentary technology allows the audience's viewing experience to be highly customized,realizing a personalized viewing mode of"thousands of people and thousands of faces",and meeting the diverse needs of different audience groups.However,the widespread application of AI intelligent commentary in sports events still faces some important challenges.Virtual commentary often lacks the communication tension of competitive events in terms of emotional expression and interactivity.Enhancing emotion and communication has become an urgent optimization issue for AI intelligent commentary.One of the directions is that only by synergizing the role advantages of real-person commentators and AI intelligent commentators can we achieve the dual effect of"data-driven+emotional resonance"and create a new pattern of harmonious and symbiotic sports event commentary.

关 键 词：人工智能 巴黎奥运会 体育解说 人机关系 智能传播 

分 类 号：G808.2[文化科学—体育训练]