Algorithms are Killing Beauty Brands  

作　　者：Yang Xu 

机构地区：[1]China Research Insititute of Daily Chemical Co.,Ltd.,China

出　　处：《China Detergent & Cosmetics》2025年第1期9-12,共4页日用化学品科学(英文版)

摘　　要：The days of brands being“held hostage”by algorithms are coming to an end.Algorithms are becoming a vortex that engulfs the beauty industry.“Without investing in traffic,there are no sales;even with sales,there’s no profit.”“No one can make a single cent from Douyin—your return on investment in traffic will always be controlled at a fixed point.”By leveraging algorithms,platforms have gained the upper hand and control.

关 键 词：INVESTMENT BRAND RETURN 

分 类 号：F42[经济管理—产业经济]