互联网“免费”产品核算方法研究述评与展望  

Review and Prospect of Internet Free Product Accounting Methods

作　　者：陈立双 祝丹 Chen Lishuang;Zhu Dan(School of Tourism and Hotel Management,Hubei University of Economics,Wuhan 430205,China;School of Statistics and Mathematics,Hubei University of Economics,Wuhan 430205,China)

机构地区：[1]湖北经济学院旅游与酒店管理学院,武汉430205 [2]湖北经济学院统计与数学学院,武汉430205

出　　处：《统计与决策》2025年第5期61-67,共7页Statistics & Decision

基　　金：国家社会科学基金资助项目(21BTJ007)。

摘　　要：数字经济时代,互联网“免费”产品给GDP核算、CPI编制理论等带来严峻挑战,并引发国际社会和学术界的高度关注。文章系统梳理了“免费”产品对GDP、CPI等理论的挑战与影响,归纳了现有研究的共识与分歧。研究发现,未来需深入探讨“免费”商业模式下,“免费”产品的生产范围、交易内容、交易性质等,探讨在GDP核算框架体系内开展“免费”产品核算的可能性和可行性问题,探索纳入“免费”产品后CPI编制的创新理论与方法,并结合中国数据推进统计实践,以促进“免费”产品核算理论的创新发展。In the era of digital economy,the“free”products on the Internet have posed severe challenges to the theories of GDP accounting and CPI compilation,which attract high attention from the international community and academic circles.This paper systematically reviews the challenges and impacts of“free”products on the theories of GDP and CPI,and summarizes the consensus and disagreements in existing research.The research finds that it is necessary to further explore the production scope,transaction content,and transaction nature of“free”products under the“free”business model,discuss the possibility and feasibility of accounting for“free”products within the framework of GDP accounting,explore innovative theories and methods for CPI compilation after including“free”products,and promote practical statistics based on Chinese data,so as to promote the innovative development of the theory of“free”product accounting.

关 键 词：商业模式 “免费”产品 易货交易 消费者剩余 

分 类 号：C813[社会学—统计学]