考虑企业环境责任和公平关切的供应链决策研究  

The Supply Chain Decision with Corporate Environmental Responsibility and Fair Concerns

作　　者：谢军 XIE Jun(School of Information Management and Mathematics,Jiangxi University of Finance and Economic,Nanchang Jiangxi 330013,China;School of Business Administration,Nanchang Institute of Technology,Nanchang Jiangxi 330099,China)

机构地区：[1]江西财经大学信息管理与数学学院,江西南昌330013 [2]南昌工程学院工商管理学院,江西南昌330099

出　　处：《江西师范大学学报(自然科学版)》2024年第6期613-621,共9页Journal of Jiangxi Normal University(Natural Science Edition)

基　　金：国家自然科学基金(72162018);江西省研究生创新专项资金课题(YC2020-B038);江西省高校人文社会科学研究课题(GL21117);江西省教育厅科学技术研究课题(GJJ211927)资助项目.

摘　　要：消费者越关注环境,制造商越期望承担社会责任.基于此,该文构建一个考虑制造商公平关切的企业环境责任投资模型,分析制造商公平关切心理如何影响供应链决策.研究发现:1)随着消费者社会责任投入敏感系数增加和制造商公平关切程度下降,最优企业环境责任投资额提高;2)制造商公平关切越大,对零售商及制造商与公平中性的利润差越大;3)双重边际效应及公平关切偏好增加均导致供应链利润下降,故在集中式决策下供应链运行效率最高.With increasing consumer concerns for the environment,manufacturers are expected to take on more social responsibility.Based on this,a model for corporate environmental responsibility investment that considers manufacturers′fair concerns is constructed to analyze how manufacturers′fair concerns affect supply chain decisions.It is found that with an increase in consumers′sensitivity to social responsibility and a decrease in manufacturers′fair concerns,the optimal investment in corporate social responsibility increases.The greater the manufacturers′fair concerns are,the larger the difference in profits between retailers and themselves in a fair-neutral situation becomes.Both the dual marginal effects and the preference for fair concerns lead to a decrease in supply chain profits,thus the centralized mode results in the highest operational efficiency for the supply chain.

关 键 词：企业环境责任 公平关切 供应链决策 公平中性 

分 类 号：Q948.5[生物学—植物学]