扩展现实产业发展研究  

Research on the Development of Extended Reality Industry

作　　者：陈宇 马原野 王灏晨 Chen Yu;Ma Yuanye;Wang Haochen

机构地区：[1]国家发展改革委创新驱动发展中心

出　　处：《新经济导刊》2025年第1期115-123,共9页New Economy & Future Industry

摘　　要：扩展现实融合应用新型显示、人工智能等多领域技术,能够极大拓展人类感知能力。扩展现实技术与元宇宙的结合正逐步融入千行百业,加速数字经济与实体经济深度融合。当前,扩展现实产业已成为壮大数字经济的重要抓手,迎来战略窗口期,呈现高速发展态势。我国北京、山东、江西等地成为扩展现实产业重点企业的主要集聚区,引领和带动作用不断增强。但我国在扩展现实产业发展中还存在产业链布局不足、关键软硬件受制于人、国际标准参与度低等挑战。基于此,本文提出我国宜充分发挥海量数据和丰富应用场景优势,聚焦经营主体、产业链条、技术创新、应用示范、标准体系等方面综合施策、系统发力,不断提升我国扩展现实产业竞争力,抢占全球发展主动权。Extended reality comprehensively applies multi-field technologies,such as new display and artificial intelligence,which can greatly expand human perception.With the combination of extended reality and the metaverse,it is gradually being integrated into thousands of industries,accelerating the deep integration of digital economy and real economy.At present,the extended reality industry has become an important lever to develop the digital economy,and is entering a strategic window period,showing a high-speed development trend.Beijing,Shandong,Jiangxi and other places in our country have become the main gathering areas of key enterprises in extended reality industries,with the leading role of them being constantly intensified.But compared with the United States and Europe,China still has some prominent problems in the development of extended reality industry,such as the insufficient layout of industrial chain,key hardware and software constraints and the low participation of international standards.Based on this,this paper proposes that China should fully leverage its advantages of massive data and rich application scenarios,focusing on the management main body,industrial chain,technological innovation,application demonstration and standard system,constantly promoting China’s extended reality industry competitiveness and seizing the global development initiative.

关 键 词：扩展现实 数字经济 元宇宙 人工智能 

分 类 号：F42[经济管理—产业经济]