电子化妆与中区呈现:青少年图像社交中的“易容术”与“新自我”实践  

Electronic Makeup and Central Presentation:“Disguise”and“New Self”Practices in Adolescent Image Social Interaction

作　　者：骆正林 刘丙羲 LUO Zhenglin;LIU Bingxi

机构地区：[1]南京大学新闻传播学院 [2]南京师范大学新闻与传播学院

出　　处：《阅江学刊》2025年第2期119-129,174,共12页Yuejiang Academic Journal

基　　金：国家社会科学基金重大招标项目“我国青少年网络舆情的大数据预警体系与引导机制研究”(20&ZD012);江苏省研究生科研与实践创新计划项目“青少年网络舆情中建设性新闻的实践研究”(SJCX23_0543)。

摘　　要：图像媒介的演进与人类文明进程深度互嵌,其技术迭代不断重构人类社会的时空秩序、虚实边界及主体间性关系。自21世纪以来,智能化浪潮下图像技术的伦理失范问题日益凸显,亟需系统性的反思与应对。本研究通过历史性考察图像技术的演进轨迹,结合当代青少年图像社交实践,拓展“媒介情境论”的理论框架,创新性地提出“中区呈现”、概念模型及“电子化妆”理论范式。研究发现:“电子化妆”作为21世纪数字“易容术”,其技术本质在于依托互联网基础设施,通过算法化数字修饰工具实现形象重塑;青少年通过技术实施主动性的“中区呈现”,在虚实交织的社交场景中完成自我展演与身份协商;多场景叠加引发表演边界消融,致使经典的“拟剧理论”阐释效能式微,亟待建构适配智能图像时代的媒介表演分析框架。The evolution of image media is deeply intertwined with the process of human civilization,and its technological iterations constantly reconstruct the temporal and spatial order,virtual and real boundaries,and intersubjective relationships of human society.Since the 21st century,the ethical anomie of image technology has become increasingly prominent under the wave of intelligence,and systematic reflection and response strategies are urgently needed.This study expands the theoretical framework of“media context theory”by examining the evolution trajectory of image technology over time,combining it with the image social practice of contemporary adolescents,and innovatively proposes the theoretical paradigms of“central presentation”,“conceptual model”and“electronic makeup”.The study found that“electronic makeup”is a digital disguise technique in the 21st century.Its technical essence lies in relying on the Internet infrastructure and reshaping the image through algorithmic digital modification tools.Young people use the availability of technology to implement active“central presentation”and complete self-performance and identity negotiation in social scenes where the real and the virtual are intertwined.The superposition of multiple scenes causes the boundary of performance to melt,resulting in the decline of the explanatory effectiveness of the classic“dramaturgy theory”.It is urgent to construct a media performance analysis framework that is adapted to the era of intelligent images.

关 键 词：图像社交 电子化妆 易容术 中区呈现 

分 类 号：C913.5[经济管理] G206[社会学]