传统村落遗产旅游教育功能实现的环境优化——以张谷英村为例  

Optimization of the Environment for Realizing the Educational Function of Heritage Tourism in Traditional Villages:A Case Study of Zhangguying Village

作　　者：李文兵[1] 李欣 LI Wenbing;LI Xin(School of Economics and Management,Hunan Institute of Science and Technology,Yueyang 414000,China;Vocational Education College,Anyang University,Anyang,455000,China)

机构地区：[1]湖南理工学院经济与管理学院,湖南岳阳414000 [2]安阳学院职业教育学院,河南安阳455000

出　　处：《开发研究》2025年第1期67-74,共8页Research On Development

基　　金：湖南省社会科学基金项目“国家战略影响下传统村落旅游教育功能重构、分异与传导研究”(20YBA126);国家社会科学基金项目“文旅融合激活传统村落遗产教育功能的机理与模式研究”(22BGL281)。

摘　　要：大众旅游背景下,传统村落遗产教育价值日益明显。旅游场域传统村落遗产教育功能的实现依赖于传统村落旅游线路组织,以及现场各类媒介的信息传递作用。以湖南张谷英村为例,采用现场实地观察与问卷调查相结合的研究方法,对大众旅游背景下张谷英村遗产旅游教育功能实现环境进行了系统分析。研究发现,导游现场解说与张谷英村自导式解说结合,推动该村遗产教育功能实现环境的产生,但张谷英村存在文化内涵挖掘不到位、旅游体验项目较少、旅游服务系统不完善等问题,提出了大众旅游背景下张谷英村遗产旅游教育功能实现环境优化的原则与具体策略。In the context of mass tourism,the educational value of traditional village heritage has become increasingly obvious.The realization of the educational function of traditional village heritage in the tourism field depends on the organization of village tourism routes in these villages and the role of information transmission of various on-site media.Taking Zhangguying Village in Hunan province as an example,using a combination of on-site observations with questionnaire surveys,this study systematically analyzes the environment for realizing the educational function of heritage tourism in Zhangguying Village the background of mass tourism.Taking Zhangguying Village in Hunan Province as an example,this study finds that the combination of guided tours and self-guided interpretation in Zhangguying Village promotes the creation of an environment conductive to realizing the educational function of village heritage,but challenges such as inadequate exploration?of cultural connotations,a limited number of tourism experience projects,and an imperfect tourism service system exist in Zhangguying Village.Therefore,this paper puts forward the principles and specific strategies for optimizing the environment for realizing the educational function of heritage tourism in the context of mass tourism.

关 键 词：传统村落 遗产教育功能 实现环境 大众旅游 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济] K878[历史地理—考古学及博物馆学]