“专创融合”背景下消费行为学课程SPOC教学模式实践研究  

Practical Research on SPOC Teaching Mode of Consumer Behavior Courses under the Background of"Specialization and Innovation Integration"

作　　者：朱雯琪 ZHU Wenqi(Anhui University of Chinese Medicine,Hefei,Anhui,230012)

机构地区：[1]安徽中医药大学,安徽合肥230012

出　　处：《科教导刊》2025年第4期26-28,共3页The Guide Of Science & Education

基　　金：安徽中医药大学2021年校级教学研究项目“‘专创融合’背景下的消费行为学课程SPOC教学模式实践研究”(2021XJJY_YB07)。

摘　　要：文章基于“专创融合”理念,对消费行为学课程开展SPOC混合教学模式实践,进一步明确课程目标,实现专业教育和创新创业教育的有机联动;持续建设符合课程目标的教学内容,设计基于SPOC的混合教学模式;采用以学生为中心的多元化评价方式,优化消费行为学课程的教学评价体系,以期提高消费行为学课程的教学质量,让学生主动与教师建立多方位的交流关系,在思维碰撞中完成学习任务,逐步提高自身的素质和实践能力。The article is based on the concept of"integration of specialization and innovation",and carries out the SPOC blended teaching mode practice for consumer behavior courses,further clarifying the course objectives and achieving the organic linkage between professional education and innovation and entrepreneurship education;Continuously develop teaching content that aligns with curriculum objectives and design a blended learning model based on SPOC;Adopting a student-centered diversified evaluation approach,optimizing the teaching evaluation system of consumer behavior courses,in order to improve the teaching quality of consumer behavior courses,enabling students to actively establish multi-dimensional communication relationships with teachers,complete learning tasks through thinking collisions,and gradually improve their own qualities and practical abilities.

关 键 词：专创融合 消费行为学 SPOC教学模式 

分 类 号：G642[文化科学—高等教育学]