弱势不弱能:SOC理论视角下农村老年抖音用户的数字社交与主体适应研究  

Resilience in Vulnerability:A Study on the Digital Socialization and Subjective Adaptation of Rural Elderly Douyin Users from the Perspective of SOC Theory

作　　者：刘娜[1] 金一凡 石雪颖 LIU Na;JIN Yifan;SHI Xueying

机构地区：[1]武汉大学新闻与传播学院,湖北武汉430072 [2]英国诺丁汉大学文化、媒体和视觉研究系,英国诺丁汉999020

出　　处：《华中农业大学学报(社会科学版)》2025年第2期161-171,共11页Journal of Huazhong Agricultural University(Social Sciences Edition)

基　　金：教育部人文社会科学研究项目“‘美丽中国’视阈下乡村影像叙事与话语表达研究”(19YJA860014)。

摘　　要：伴随着数字化与老龄化的交织,数字反哺的深入与适老化的基础搭建,老年群体实现了从数字难民到数字弱势群体再到如今的短视频用户、网络主播的转变。在成功老龄化元模型SOC理论的基础上通过深度访谈与参与式观察农村老年群体的短视频社交生活,发现农村老年群体虽依旧弱势但非弱能,在数字环境下通过选择、优化与补偿找到了适应资源减少与关系流失等结构性困境的方法,并透过数字社交发现了农村老年技术适应、行为适应与文化适应的不同表征。研究突破了SOC理论的常规分析视角,融入数字空间挖掘老年群体的媒介使用与主体构建,在技术协同下更好地从老年个体出发提供适老社会搭建的经验性路径。With the intertwining of digitalization and aging,and the deepening of digital feedback alongside the foundational construction of age-friendly environments,the elderly population has transitioned from digital refugees to digitally vulnerable groups,and now to short video users and online streamers.Based on the successful aging metamodel of SOC theory,this study employs in-depth interviews and participatory observation to explore the short video social lives of rural elderly individuals.The findings reveal that while rural elderly groups remain disadvantaged,they are not devoid of capabilities.In the digital environment,they have found ways to adapt to structural challenges such as resources reduction and the relationship loss through selection,optimization,and compensation.Additionally,through digital socialization,the study uncovers different representations of technological adaptation,behavioral adaptation,and cultural adaptation among rural elderly individuals.The study breaks through the conventional analytical perspective of SOC theory by incorporating digital spaces to explore the media use and subjectivity construction of the elderly population.It provides an empirical pathway for building an age-friendly society through technological collaboration,grounded in the experiences of elderly individuals.

关 键 词：农村老年用户 短视频 数字社交 数字适应 数字社会 

分 类 号：C911[经济管理]