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作 者:周佳琪 ZHOU Jiaqi(the School of Journalism and Communication,Renmin University of China)
机构地区:[1]中国人民大学新闻学院
出 处:《国际新闻界》2024年第12期6-29,共24页Chinese Journal of Journalism & Communication
基 金:中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)(项目编号:19XNH118)项目成果。
摘 要:新时代背景下,中国的全球传播在文化维度上的核心理念应从“跨文化传播”升级为“转文化传播”。“转文化传播”具有三大理论来源,分别是“媒介参与全球化的结果”“后殖民主义的批判传统”和“方法论的反思”。本文从这三个面向分别进行理论溯源,并将其放入当下的全球政治、文化和传播语境中进行阐释,接通其与中国全球传播实践的对话。在此基础上,探索出中国全球传播“转文化”路径的三个实践向度:一是以“关系性思维”创建多文化的连接,编织世界各文化间的“意义之网”。二是要在“批判性转文化主义”框架下关注“杂糅”与权力结构,实现各文化主体在现实政治中的“解放性”,并通过“文化冲合”带动自身与其他文化共同的“转化式繁衍”。三是以全球文化流动的整体视角,汲取传统哲学中的“天下”理念,将“超民族国家”的多元文化主体纳入视野,在文化互动与变迁中构建基于“理性—认知”的“世界主义风险共同体”。以上三个向度彼此关联、相互促进、价值共振,在实践中共同形成良性的运转机制。Over the past few years,there have been historical transformations in the global political,cultural,and communication landscape.Under these remarkable changes of the new era,academics have argued that the fundamental philosophy of China's global cultural communication has to be advanced from“intercultural communication”to“transcultural communication”.This study will delineate the theoretical foundations of transcultural communication by following three trajectories--the communicative consequences of globalization,the critique of post-colonialism,and the methodological reflection--and inspect its implications within the current global political,economic,and cultural milieu,inspiring its potential to engage with China's global communication practices.Based on this,we explore three transcultural practical directions for China's global communication.The primary direction is to establish multicultural connections and fostering the networks among cultures worldwide.The second direction aims to attain the“liberation”of diverse cultural entities in practical politics within the framework of“critical transculturalism”,and to facilitate the“transformative reproduction”among Chinese and other cultures through hybridity.The third direction involves embracing a comprehensive perspective of global cultural fluxion,absorbing the traditional Chinese philosophical idea of“all-under-heaven”(tian-xia),considering the transcultural actors and establishing a“cosmopolitan risk collectivity”based on“rationality-cognition”throughout cultural interaction and transformation.These three directions are interconnected and mutually supportive,creating a synergistic mechanism when implemented collectively.
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