郑州商都文化韵味塑造的困境与创新策略  

Dilemma and Innovative Strategies for Shaping Cultural Charm of Zhengzhou as Ancient Capital of Shang Dynasty

作　　者：吴莹洁 WU Yingjie(Zhengzhou Business College,Zhengzhou,Henan 451200,China)

机构地区：[1]郑州商学院,河南郑州451200

出　　处：《长江工程职业技术学院学报》2025年第1期69-72,共4页Journal of Changjiang Institute of Technology

基　　金：2025年河南省高校重点科研项目:“数字文旅与河南乡村振兴耦合协调发展研究”(编号:25A630018)。

摘　　要：文化韵味是城市形象中文化符合的集合,是城市文脉地脉的外显,也是大众认知评判城市的重要指标。距今约3600年的商代都城遗址资源,文化底蕴厚重,却依然被认为是“火车拉来的城市”,商都古城韵味淡薄,关键在于城市形象中商都文化不显。文章在梳理郑州商都文化资源的基础上,从文化传承、认知、传播、体验四个视角出发剖析郑州商都文化气韵单薄的原因和困境,并就郑州商都文化气韵塑造提出建议。Cultural charm is a collection of cultural symbols in a city’s image,an external manifestation of the city’s cultural and geographical heritage,and also an important criterion for the public to recognize and evaluate a city.Zhengzhou,has resources of Shang Dynasty capital city ruins dating back approximately 3600 years,is rich in cultural heritage.However,it is still perceived as a city pulled by trains.The weak charm of the ancient capital of Shang Dynasty lies in lack of display of Shang Dynasty capital culture in the city image.Based on reviewing the cultural resources related to Shang Dynasty capital in Zhengzhou,this article examines the reasons and dilemma of the weak cultural charm of Shang Dynasty capital in Zhengzhou from four aspects:cultural inheritance,awareness,publicity and experience.It also offers suggestions for shaping cultural charm of Zhengzhou as Shang Dynasty Capital.

关 键 词：商都文化 文化韵味 数字文旅 

分 类 号：F592[经济管理—旅游管理]