习近平总书记关于国家形象塑造重要论述的生成逻辑、核心要义与实践理路  

General Secretary Xi Jinping’s Important Discourse on National Image Building:Generative Logic,Core Meaning and Practical Commitment

作　　者：史学伟[1] 张婷 SHI Xuewei;ZHANG Ting(School of Marxism,Beijing Institute of Fashion Technology,Beijing 100029,China)

机构地区：[1]北京服装学院马克思主义学院,北京100029

出　　处：《北京联合大学学报(人文社会科学版)》2025年第2期18-27,共10页Journal of Beijing Union University(Humanities and Social Sciences)

基　　金：国家社会科学基金青年项目“全人类共同价值国际传播的理论建构与实践路径”(项目编号:23CKS068);2024年度北京高校思想政治工作研究课题“数字技术时代加强大学生国家形象意识培育研究”(项目编号:BJSZ2024ZC57)。

摘　　要：习近平总书记关于国家形象塑造的一系列重要论述,具有深刻的理论、历史与现实逻辑。这些论述一方面回答了中国要“塑造什么样的国家形象”:从价值层面明确宽领域塑造“四个大国”的国家形象,从情感层面定位多层次塑造“可信可爱可敬”的国家形象;另一方面回答了“如何塑造国家形象”:遵循真实立体全面的方法论原则,提炼展示中华文明的精神标识和文化精髓,构建中国话语体系和中国叙事体系,加强国际传播能力建设,深化文明交流互鉴。方法论原则及具体路径共同构成了习近平总书记关于塑造国家形象的实践理路。General Secretary Xi Jinping has made a series of important statements on national image shaping with profound theoretical,historical,and practical logic.On the one hand,these remarks have answered the question of what kind of national image China should shape:from the value level,to shape the national image of the“Four Great Powers”in a clear and wide range of areas,and from the emotional level,to shape the national image of the“Trustworthy,Lovely and Respectable”in a multi-level orientation.On the other hand,it has answered the question of“how to build a national image”:following the methodological principle of three-dimensional truthfulness and comprehensiveness,refining and displaying the spiritual symbols and cultural essence of Chinese civilization,constructing a Chinese discourse system and a Chinese narrative system,strengthening the construction of international communication capacity,and deepening the exchanges and mutual understanding of civilizations.Methodological principles and specific paths together constitute General Secretary Xi Jinping’s practical guidelines for shaping the national image.

关 键 词：国家形象 话语体系 精神标识 国际传播 

分 类 号：D820[政治法律—政治学] G206[政治法律—外交学]