“北京中轴线”超级IP的文化价值及其路径转化研究  

The Research on the Cultural Value of the“Beijing Central Axis”Super IP and Its Pathway to Transformation

作　　者：王林生[1] WANG Linsheng(Institute of Culture,Beijing Academy of Social Sciences,Beijing 100101,China)

机构地区：[1]北京市社会科学院文化研究所,北京100101

出　　处：《北京联合大学学报(人文社会科学版)》2025年第2期46-54,共9页Journal of Beijing Union University(Humanities and Social Sciences)

基　　金：北京市社会科学院2024年重点课题“中国式现代化视域下首都文化建设的路径与经验研究”(项目编号KY2024B0189)。

摘　　要：打造“北京中轴线”超级IP是传承利用北京中轴线文化遗产的重要方式。“北京中轴线”超级IP,在理论层面是对中轴线文化遗产的创意化,在实践层面是对传承利用中轴线文化遗产的系统性提升。“北京中轴线”超级IP的文化价值是多元的,体现在凝聚中华文明精神内涵、链接家国情感、设定城市空间秩序规范、推动遗产资源向文化资本转化创新,以及整合城市意象传播叙事等方面。推进“北京中轴线”超级IP的价值转化,可以通过提炼符号体系、推动产业布局、强化科技赋能和开展“活态叙事”等路径方式,实现北京中轴线文化遗产资源与现代市场需求的深度融合。Building the“Beijing Central Axis”super IP is an important approach for inheriting and utilizing the cultural heritage of Beijing’s central axis.The“Beijing Central Axis”super IP represents,at the theoretical level,the creative transformation of the Central Axis cultural heritage,and at the practical level,a systematic enhancement of the inheritance and utilization of this cultural heritage.The cultural value of the“Beijing Central Axis”super IP is diverse,manifesting in its ability to condense the spiritual essence of Chinese civilization,link national and familial emotions,establish norms for urban layout and order,facilitate the conversion of heritage resources into capital,and integrate the narrative dissemination of the city’s imagery.To promote the value conversion of the“Beijing Central Axis”super IP,methods such as creating a symbolic system,advancing industrial layout,enhancing technological empowerment,and implementing“living narratives”can be employed to achieve a deep integration of the cultural value of the Beijing Central Axis super IP with modern market demands.

关 键 词：北京中轴线 超级IP 文化价值 转化路径 

分 类 号：G122[文化科学] G124