Z世代偏好下天目里美术馆的空间生产研究  

Study on the Spatial Production of BY ART MATTERS under the Preference of Generation Z

作　　者：汤子云 斯震 Tang Ziyun;Si Zhen

机构地区：[1]浙江农林大学风景园林与建筑学院 [2]浙江农林大学园林设计院

出　　处：《城市建筑》2025年第6期135-139,共5页Urbanism and Architecture

摘　　要：Z世代作为未来的消费主力军,其消费偏好对商业文化空间的建设具有引导作用。本研究以杭州天目里美术馆为例,深入探讨了Z世代偏好下商业文化空间的空间生产策略。研究发现,天目里美术馆通过独特的空间设计和创意运营活动,实现了商业与文化的有机融合,满足了Z世代对个性化、创新性消费空间的需求,凸显了资本主导下空间生产的灵活性和前瞻性,也为构建吸引Z世代的商业文化空间提供了理论指导。本研究为理解Z世代消费行为及指导商业文化空间的建设提供了综合性视角。The consumption preferences of Generation Z,the main consumers in the future,have a guiding role in the construction of commercial cultural spaces.Taking BY ART MATTERS as an example,the paper explores in depth the spatial production strategies of the commercial cultural spaces in response to the preferences of Generation Z.It is found that through unique spatial design and creative operation activities,BY ART MATTERS realizes the organic integration of business and culture,and meets the personalized and innovative demand of Generation Z for consumption spaces.It highlights the flexibility and forward-looking of the spatial production under the orientation of the capital,and also provides theoretical guidance for constructing the commercial cultural spaces that attract Generation Z.This paper provides a comprehensive perspective for understanding the consumption behaviors of Generation Z and guiding the construction of commercial cultural spaces.

关 键 词：Z世代 消费偏好 商业文化空间 空间生产 天目里美术馆 

分 类 号：TU242[建筑科学—建筑设计及理论]