符号互动、场景建构、情感召唤:乡村短视频“诗意地栖居”的视觉叙事探析  

Symbolic Interaction,Scene Construction,Emotional Summoning:Exploring the Visual Narrative of"Poetic Dwelling"in Rural Short Videos

作　　者：张文华[1] 谢加书[1] ZHANG Wenhua;XIE Jiashu

机构地区：[1]华南理工大学,广州510640

出　　处：《上海视觉》2024年第4期105-112,共8页Shanghai Vision

基　　金：国家社科基金项目“数字化促进‘美好生活’的理论基础;样态嬗变和建设途径研究(22BKS144)”的阶段性研究成果。

摘　　要：随着数字技术向纵深发展,短视频平台成为现代社会人们网络社交和休闲娱乐的新平台。其中,以记录乡村生产生活为主题的乡村短视频在各式短视频的激烈竞争中快速出圈,引起了人们对乡村美好生活的憧憬与向往。乡村短视频实质上是影像形态的视觉文化,是图像时代人们日常生活的基本要素。乡村短视频“诗意地栖居”的视觉叙事运用能指和所指相统一、编码和解码相结合的方式在符号互动中进行了意象建构,通过视听协同的叙事方式、情景交融的叙事风格和意象隐喻的叙事特色在场景建构中完成了意象呈现,并借助情感表达的视觉转向在情感询唤和情感动员的情感召唤中实现了意象认同。从而,乡村短视频视觉叙事通过符号互动、场景建构和情感召唤,以形象可感的影像形态生动展现了乡村美学,描绘出“诗意地栖居”的生活意象。With the deep development of digital technology,short video platforms have become a new platform of online socialization and leisure entertainment for people in modern society.Among them,the short videos of the countryside with the theme of recording the productive life in the countryside have rapidly gained popularity in the fierce competition of all kinds of short videos,which has aroused people's longing and yearning for a better life in the countryside.Essentially,rural short videos represent visual culture in the form of images,which are the basic elements of people's daily life in the image era.The visual narrative of the rural short video"Poetic Dwelling"utilizes the unity of signifier and sig-nified,and the combination of encoding and decoding to construct imagery in the symbolic interaction,and completes the presentation of imagery in the scene construction through the narrative mode of audio-visual synergy,the narrative style of situational blending,and the narrative feature of imagery metaphor,and with the visual turn of emotional expression,the image identity is realized in the emotional summoning of emotional inquiry and emotional mobilization.Thus,through symbolic interaction,scene construction,and emotional sum-moning,the visual narrative of rural short videos vividly demonstrates the aesthetics of the countryside in the form of visual images,depicting the life imagery of"poetic dwelling".

关 键 词：乡村短视频 视觉叙事 符号互动 场景建构 情感召唤 

分 类 号：I20[文学—中国文学]